36Kr & Baidu Team Up to Boost AI Across Platform & Services
36Kr, a leading Chinese digital media platform for innovation and business reporting, has joined forces with Baidu to boost AI applications across its platform and enterprise services. The collaboration, announced in December 2023, aims to enhance digital content, improve production efficiency, and create a 'full-service, omni-channel media capability matrix' for 36Kr.
Under the partnership, 36Kr will leverage Baidu's Wenxin large language model (LLM) and Xiling digital avatar platform to drive innovation. The LLM will be used to create engaging content, automate user interactions, and improve service quality for business clients. Additionally, a marketplace app showcasing LLM functions will be developed, making LLM applications more accessible and usable for developers and enterprises. This strategic alliance combines 36Kr's platform and industry expertise with Baidu's AI core competencies, with the goal of expanding AI awareness and adoption among enterprises.
The partnership between 36Kr and Baidu is set to transform the digital landscape, bringing advanced AI capabilities to 36Kr's platform and enterprise services. By integrating Baidu's AI-powered content production and customer service capabilities, 36Kr aims to reduce costs, improve efficiency, and drive innovation through AI adoption. The collaboration is expected to strengthen 36Kr's position as a leading digital media platform in China.
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