3C Ventures Led by Michael Kassan Makes Appearance at CES Event
The Story Behind Michael Kassan's Latest Venture: 3C Ventures
Michael Kassan, a famous name in the marketing and media world, is no stranger to the Consumer Electronics Show (CES). He's been attending the event for almost four decades and has been a force behind bringing high-profile thought leaders to the stage for the past 18 years. During his tenure as the head of MediaLink, Kassan connected technology innovators with top marketers and brands.
Last year, Michael parted ways with MediaLink and UTA in the midst of a series of lawsuits. Undaunted, he started his own company, 3C Ventures. This strategic advisory firm focuses on three primary strategies: consulting, convening, and co-investing, aimed at accelerating clients' growth.
A New Chapter Amid Legal Battles
The separation from UTA and MediaLink was not without its challenges. Michael found himself embroiled in legal disputes, which forced him to part ways with his former employer. Despite these setbacks, Michael unveiled 3C Ventures at a high-profile event during the Cannes Lions in 2024, demonstrating his unwavering resolve to continue making waves in the industry.
The Mission of 3C Ventures
3C Ventures serves as a platform that leverages Michael's extensive network in marketing, media, and technology. The firm aims to help clients grow by providing strategic advice and facilitating partnerships. Michael's expertise in forging successful partnerships across various sectors is a cornerstone of 3C Ventures' focus.
Recent Ventures
In addition to leading 3C Ventures, Michael has been hosting a podcast, "Good Company with Michael Kassan." On this show, he interviews industry leaders discussing the latest trends in media, marketing, and technology. Additionally, his recent appointment to the board of directors at Cognitiv, an AI-focused adtech company, is a testament to his continued influence and strategic role in the industry.
[1] "Michael Kassan." LinkedIn. https://www.linkedin.com/in/michaelkassan/
[2] "3C Ventures." 3C Ventures. https://www.3cventures.co/
[3] "Good Company with Michael Kassan." Apple Podcasts. https://podcasts.apple.com/us/podcast/good-company-with-michael-kassan/id1656603681
[5] "Michael Kassan." Variety. https://variety.com/2024/biz/news/michael-kassan-uta-mediaputz-3c-ventures-1235295247/
[1] Ultimately, the legal disputes led Michael Kassan to establish his own company, 3C Ventures, inbusiness finance and technology.
[2] With his extensive network, Michael Kassan's new venture, 3C Ventures, aims to advise clients in marketing and media, facilitate partnerships, and invest strategically in ventures, as per the firm's three main strategies.
[3] The debut of 3C Ventures at a high-profile event during the Cannes Lions in 2024 highlighted Michael Kassan's unwavering commitment to the marketing, media, and technology sectors.
[4] Medialink, a past endeavor of Michael Kassan, focused on connecting technology innovators with top marketers and brands, echoing the goals of his latest venture, 3C Ventures.
