"A survey reveals that a minor segment of the Russian population, comprising 8%, consents to purchasing content sans advertisements"
In June 2025, the Romir study surveyed 1,600 Russians aged 18 and above, delving into the public's perception of advertising in the digital environment. The survey results suggest that the Russian public views advertising as a significant driver of content creation, small business growth, and consumer decision-making.
The survey revealed that 64% of respondents admit that advertising influences their decisions when choosing products and services. This finding underscores the power of targeted advertising in guiding consumer behaviour. Furthermore, 79% of respondents believe that advertising ensures free and quality content in the digital environment. This sentiment highlights the importance of advertising in supporting creators and platforms in the digital ecosystem.
Moreover, 88% of respondents believe that advertising helps small businesses find audiences and grow. This indicates a strong understanding among the Russian public of the role advertising plays in small business development. Additionally, 82% of respondents note that advertising revenues enable media outlets, bloggers, and apps to operate, pay staff, and create new materials.
Interestingly, nearly a quarter of Russians are unsure how online content could be created without advertising income in practice, suggesting a reliance on advertising for content creation. Conversely, 18% of Russians think online content can be created without advertising income, for instance, through business sponsorships.
However, it's important to note that the Romir study did not provide information on the geographical location of the respondents, the demographics of the respondents other than their age, or the specific methods used to conduct the survey. Furthermore, the survey results were not presented in the article.
Despite these gaps, the broader context indicates that digital advertising is understood by the Russian public as a multifaceted tool that impacts economic and social interactions online, driving both business dynamics and consumer behaviour in the digital marketplace. These insights align with trends observed in digital market development and regulatory focus in Russia in 2025, emphasizing the importance of digital tools in commerce and communication.
According to analysts at Romir, advertising is not just for content monetization, but also plays a crucial role in enabling small businesses to reach wider audiences and stimulate their growth, as well as influencing consumer choices by providing tailored information and offers relevant to their interests.
[1] Source: Various search results related to the Romir study. [2] Source: Trends observed in digital market development and regulatory focus in Russia in 2025.
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