Fast Track's AI-Powered Communication Solution: The New Game Changer in Gaming
Accelerated AI Development for Swift Content and Campaign Creation
Fast Track, a leading player in the iGaming industry's CRM sector, has just announced a breakthrough AI-driven language technology designed for gaming operators. This technology will automate the creation of human-like content and campaigns based on user interactions and instructions. Fast Track's goal is to streamline the delivery of personalized experiences and pave the way for the digital transformation of the online gaming industry.
In-House AI Technology Revolutionizes Player Interactions
Fast Track's brand-new AI technology is set to revolutionize the way gaming operators engage with their users. The technology, which will be on display at the upcoming ICE event in London, will enable operators to effortlessly compose campaigns that reach multiple channels simultaneously. Content types range from subject lines to language localization, and A/B testing ensuring catering to a diverse audience.
Co-founder and CEO Simon Lidzén spoke about the iterative development of Fast Track's platform, now able to finally serve its original purpose of self-learning. The beneficial implication? Increased efficiency and reduced costs for operators.
Empowering Partners to Work Smarter, Not Harder
Fast Track anticipates a significant rise in productivity and efficiency for their partners as they adopt the new AI language technology. With this AI-assisted tool, operators can generate campaigns swiftly while maintaining the human touch. Fast Track's Chief Technology Officer, Patrik Potocki, described the new technology as a "game changer" for the industry, proudly positioning their company at the forefront of innovation.
Fast Track employs a unique approach by blending real-time data, a central system, and strategic processes. The company's offerings encompass multichannel and automation capabilities that exceed other platforms in the engagement market, and offer real-time data accuracy that can save bonus costs by 5-10% and email/SMS costs by 20%.
Fast Track's CRM is known for lifting iGaming operators' productivity levels by as much as 60% with its top solutions, such as ft rtd, ft crm, and ft ml. ft rtd is a platform that consolidates data in real-time, ft crm offers a centralized engagement system, and ft ml uses advanced machine learning for constructing prediction models.
Key Insights from iGaming Intelligence
Fast Track's new AI-driven ecosystem presented at SBC Americas 2025 centers around gaming operators and consists of AI-driven CRM, gamification, and bonus abuse prevention systems. Though details on the specific AI language technology's technical specifications, such as underlying NLP or LLM models, are lacking, the context demonstrates that Fast Track's language technology is integrated into their broader AI-driven CRM and engagement platform to aid in player communication, support, and engagement within the gaming environment.
Key Benefits
- Automated, Personalized Communication: Fast Track's AI-powered solutions streamline player interactions, enabling automation in areas such as marketing messages and customer support, thereby increasing productivity and reducing human labor.
- Real-Time, Multilingual Support: The AI-driven platform offers real-time, multilingual support with precise industry-specific terminology and cultural context, evoking a personal touch.
- Cost Reduction: Operators can save operational costs by over 40% with the integration of AI-driven automation and support tools, as well as reducing the need for multilingual staff and minimizing costs associated with manual monitoring and investigation.
Fast Track's AI language technology aims to revolutionize the gaming industry with its potential benefits in productivity, operational efficiency, and substantial cost savings through automation, personalization, and advanced analytics.
- The AI-powered communication solution by Fast Track, likely to be showcased at the upcoming ICE event, utilizes artificial-intelligence technology to automate the creation of human-like content and campaigns across multiple channels, including SMS.
- Fast Track's new AI technology will not only revolutionize the way gaming operators interact with their users but is also expected to increase efficiency and reduce costs by empowering operators to generate campaigns swiftly, maintaining a human touch while working smarter, not harder.
- The AI language technology developed by Fast Track is integrated into their broader AI-driven CRM and engagement platform, providing automated, personalized communication, real-time, multilingual support, and significant cost savings through the automation, personalization, and advanced analytics, ultimately transforming the gaming industry.
