After TikTok Ban, Indian Men & Millennials Flock to Instagram Reels, Indian Apps
After the ban of TikTok in India, urban Indians are exploring alternative video-sharing platforms. Men are more likely than women to switch, with 70% and 59% considering alternatives respectively. Instagram Reels and YouTube Shorts remain popular, while emerging AI-driven apps like OpenAI's Sora 2 gain traction.
Among Indian apps, Roposo leads with 54% usage, followed by Moj (47%), Gana Hotshot (45%), Josh (42%), Taka Tak (40%), Mitron (38%), and Chingari (36%). Notably, 65% of urban Indians are likely to use alternatives or Indian/non-Chinese apps post-TikTok's ban. Similarly, 68% of TikTok content creators plan to switch to Indian or non-Chinese platforms.
Age plays a role in decision-making. Millennials (69%) are more likely than GenZ (54%) to switch to alternatives. Instagram Reels is the top choice, preferred by 62% of urban Indians, followed by Cheez, a Singapore-based app, with 59%. After TikTok's departure, 70% of young Indians (18-29) prefer Instagram Reels.
The Indian video-sharing landscape is dynamic, with users exploring new platforms. While Instagram Reels and YouTube Shorts maintain dominance, Indian apps like Roposo and emerging AI-driven apps are gaining users. The shift is influenced by gender and age, with men and millennials leading the change.
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