AI and Augmented Reality (AR) subscriptions boost Perfect Corp.'s financial growth

In the dynamic world of e-commerce, artificial intelligence (AI) is making a significant impact, with AI shopping agents and virtual try-on technology leading the charge.

Perfect Corp., a pioneer in the field, has reported a stable demand for its online virtual product try-on simulations from brand customers. The company's mobile app and web subscription business is demonstrating strong momentum, with a 15.6% increase in AI and augmented reality tech subscription revenue in Q2, reaching $14.9 million.

While AI shopping agents are evolving beyond chatbots to autonomous agents that anticipate needs and guide purchases with emotional intelligence and intent prediction, virtual try-on technology focuses more on visual interaction and product fit confidence.

A survey by Perfect Corp. suggests that implementing virtual try-on technology can lead to a 2.5 times increase in sales conversion. However, AI shopping agents are currently more broadly embraced because they automate the entire buying journey and handle complex queries, making the purchase process smoother and smarter.

The growth in consumer trust in these AI agents is significant. According to a YouGov survey, over 2 in 5 Americans have no trust in AI shopping agents. Yet, this hurdle seems to be gradually being overcome, as these agents reduce purchase hesitation, improve shopping efficiency, and increase conversion rates by providing curated and relevant recommendations rather than overwhelming search results.

The market adoption of AI shopping agents is massive, with an estimated 85% of enterprises using AI agents in 2025. The market size is projected to grow from $3.7B in 2023 to $150B in 2025, reflecting strong business and consumer trust.

Perfect Corp.'s clients are approaching AI with caution due to broader macroeconomic uncertainty. The company maintains a "prudent near-term outlook" for its business-to-business operations. However, the primary driver of Perfect Corp.'s overall revenue growth is its photo- and video-based generative AI features.

The current market trend in 2025 shows a rapid and mainstream adoption of AI shopping agents, which are autonomous, intelligent assistants that guide consumers through product discovery, comparison, and purchase decisions with high personalization and real-time adaptation.

On the other hand, virtual try-on technology, while still an important innovation for enhancing customer experience—especially in apparel, eyewear, and cosmetics—is more focused on visual interaction and product fit confidence. It helps reduce returns by allowing users to see products on themselves virtually, but AI shopping agents are currently more broadly embraced because they automate the entire buying journey and handle complex queries.

Perfect Corp. has more than 800 fashion and beauty brands using its digital experiences, and its B2C subscriptions are growing significantly faster than its enterprise segment. The company has also expanded its med spa partners and recently acquired Wannaby from Farfetch, further strengthening its position in the market.

As AI shopping agents continue to evolve and gain consumer trust, they are set to revolutionise the e-commerce landscape. Meanwhile, virtual try-on technology will continue to play a crucial role in enhancing customer experience, particularly in areas where visual interaction and product fit are crucial.

[1] AI Shopping Agents: The Future of E-commerce [2] Perfect Corp. Acquires Wannaby from Farfetch [3] Perfect Corp. Reports Strong Q2 Results [4] The Rise of AI Shopping Agents: A Game Changer for E-commerce [5] The State of AI in E-commerce 2025

The growth in consumer trust in AI shopping agents, evolving beyond chatbots to autonomous agents that anticipate needs, is revolutionizing the e-commerce landscape, with over 85% of enterprises expected to use these agents in 2025, contributing to a market size that's projected to grow from $3.7B in 2023 to $150B in 2025.
In the realm of fashion and beauty, Perfect Corp., a pioneer in virtual product try-on simulations, has more than 800 brands utilizing its digital experiences. The company's acquisition of Wannaby from Farfetch further strengthens its position in the market, demonstrating strong momentum in its mobile app and web subscription business, with a 15.6% increase in AI and augmented reality tech subscription revenue in Q2, reaching $14.9 million.
While AI shopping agents are transforming the entire buying journey and handling complex queries, virtual try-on technology such as Perfect Corp.'s focuses on visual interaction and product fit confidence, helping reduce returns and enhancing customer experience, particularly in apparel, eyewear, and cosmetics.

AI and Augmented Reality (AR) subscriptions boost Perfect Corp.'s financial growth