AI and AV Technology: QSC and Q-SYS in 2024
In a groundbreaking keynote speech at InfoComm 2024, Joe Pham, Chairman and CEO of QSC | Q-SYS, shared insights on the six key areas where Artificial Intelligence (AI) is expected to make significant impacts in the Audio-Visual (AV) industry.
The keynote, titled "Everything Has Changed: AV's Infinite Potential in an Exponential Age," highlighted the role of AI in revolutionizing AV workflows and systems. While the exact six areas discussed by QSC leadership were not explicitly listed in the available search results, the context from the industry points to AI transforming key aspects such as:
- Smarter, more responsive AV environments: With the advent of agentic AI, AV systems are expected to become more intelligent and adaptable, providing users with a more personalized and seamless experience.
- Simplification and automation of AV workflows: AI is set to streamline various AV tasks, making them more efficient and reducing the need for human intervention.
- Enhanced system integration and context awareness: The adoption of MCP (Media Control Protocol) standards will enable AV systems to better understand their environment and adjust accordingly, improving system interoperability across devices and platforms.
- Faster troubleshooting and maintenance with better data reliability: AI-powered diagnostics tools will help AV professionals identify and resolve issues more quickly, ensuring a higher level of system uptime and reliability.
- Immersive experiences powered by AI-led innovation: AI will play a crucial role in creating more engaging and interactive AV experiences, from virtual reality to augmented reality and beyond.
- Improved user experience and system interoperability across devices and platforms: AI will help in creating a more cohesive and seamless user experience, regardless of the device or platform being used.
In addition to these, AI is expected to lower the floor and raise the ceiling in the AV industry, enabling consistent and exceptional user experiences. Generative AI is also seen as a catalyst for advancements in the digital signage industry.
Another significant area of focus is Video AI, which includes auto-switching, auto-cropping, auto-tracking, noise reduction, artifact reduction, studio relighting, scene analysis, and gesture analysis.
Moreover, 15 manufacturers are expected to support the AV industry in its AI-led transformation. The full-stack AV technology will utilize all AI advancements to deliver a more intelligent and responsive AV ecosystem.
Data AI is expected to be used for predictive analytics, self-healing systems, and data management, further enhancing the efficiency and reliability of AV systems.
Lastly, AI is expected to find applications in various verticals, including higher education, sports bars, hotels, theme parks, and more, underscoring its transformative potential across the AV industry.
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- Artificial Intelligence (AI) is anticipated to heighten digital signage features by implementing generative AI, contributing to a more sophisticated and dynamic display of content.
- The full-stack AV technology, with AI advancements, is projected to unveil a more intelligent and adaptive digital signage system, catering to a diverse range of verticals such as higher education, sports bars, hotels, theme parks, and more.
