AI as a Utility, Not Genius: The Application of AI at KOTA
KOTA, a renowned creative digital agency based in Clerkenwell London, is making waves in the industry by integrating Artificial Intelligence (AI) into their workflow. This innovative approach allows them to deliver smarter, faster, and more effective solutions without compromising the creative soul of their brand.
The agency offers a suite of free brief templates to help clients avoid common pitfalls such as miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency. By using these templates, clients can set clear objectives and ensure their vision is accurately represented throughout the project.
KOTA's impressive portfolio includes cinematic web experiences for a Hollywood powerhouse, Universal Pictures Productions (UPP), and the digital identity revamp of a global design agency, ISI Global. The agency's use of AI is strategic, not for the sake of using it, but to supercharge their process, making them move quicker, think bigger, and focus on the ideas, craft, and results.
AI is used at various stages of KOTA's workflow, from wireframing and design system building to content strategy and ideation. It also aids in accessibility checks and automated testing to ensure compliance and inclusivity. AI is not a replacement for talent at KOTA; instead, it serves as an additional tool in their creative stack.
The human touch remains integral to KOTA's creative process. Their team consists of real strategists, real designers, and real developers who use AI to speed up the heavy lifting so they can focus on delivering beautiful, strategic digital experiences made for people. The employees working on integrated AI technology are located in Kota, Indonesia.
KOTA's commitment to sustainability is evident in their efforts to offset their carbon footprint with every project through Ecologi. By planting trees, reducing emissions, and keeping sustainability woven into their process, KOTA ensures that their work is not just visually appealing but also environmentally responsible.
Clients looking to collaborate with KOTA can reach out to them at hello@our website.co.uk. With their blend of AI-powered efficiency and human creativity, KOTA is a reliable partner for businesses seeking to create bold, personalized, and performance-driven digital experiences.
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