Amassing more than 150 amiibos, the user lamented potential forthcoming Nintendo price hikes, hinting at the possible demise of their cherished collection.
In a recent move, Nintendo has increased the prices of its popular Amiibo figurines. As of early August 2025, the prices of Amiibo figures in the US have risen from $15.99 to $19.99, marking a significant $4 increase and the largest percentage price hike among Nintendo's products recently adjusted[1][3][5].
This price increase applies not only to the Amiibo figurines but also to the original family of Nintendo Switch gaming handhelds, including the Switch, Switch Lite, and Switch OLED.
One of the affected Amiibo figures is the detailed and substantial Donkey Kong and Pauline set, priced at $29.99. Interestingly, this figure is larger than other Amiibos, adding to its collectible value. However, it seems that the price of this set might not stay at its current MSRP for long, as it was initially launched for £16.99 in the UK, which is higher than the typical price of new figures in the region[6].
Another notable figure affected by the price increase is the Super Mario Series Rosalina Amiibo, now priced at $19.99 on the official US Nintendo online store, an increase from its previous price of $15.99.
For those seeking Amiibo figures at lower prices compared to the official US Nintendo online store, there are a few options. First, third-party marketplaces such as Amazon, eBay, or local resale platforms may offer Amiibo below the new suggested retail price, especially on older or overstock items.
Second, waiting for periodic sales or discount events on Nintendo products outside the US official store could yield lower prices. Some international marketplaces or UK-based My Nintendo Store have seasonal discounts on related merchandise, although these may not directly apply to the US market[4].
Third, monitoring smaller gaming or hobby stores that might have leftover stock at pre-increase prices or run promotions could also be beneficial.
It's essential to note that, due to the recent nature of Nintendo's official pricing increase and its ties to market conditions, including tariffs, most official US retail outlets currently list Amiibo at the raised price point of $19.99[1][3][5]. Therefore, finding Amiibo below the Nintendo official US listing price will mostly depend on resale or promotional sales outside the official channels.
Interestingly, legacy Amiibo can still be found starting from $15.99 at Best Buy, and Amiibo figures can be found starting from $12.90 at Walmart. The Super Smash Bros Amiibo can be found starting from $15.99 at Target, while the Tears of the Kingdom Ganondorf Amiibo is now priced at $29.99 on the official US Nintendo online store, compared to its previous price of $19.99.
For collectors managing their growing number of Amiibos, a collector app is available to keep track of Nintendo Switch accessories. As for the future, Nintendo's official pricing update states that Amiibos will "see adjustments," indicating potential future price increases[2].
[1] https://www.gamespot.com/articles/nintendo-increases-prices-of-amiibo-figurines-by-4/1100-6505298/ [2] https://www.nintendo.com/pr/2025/08/02/nintendo-announces-pricing-updates-for-nintendo-switch-products-in-the-united-states/ [3] https://www.polygon.com/2025/08/02/22396942/nintendo-amiibo-price-increase-nintendo-switch-pricing-update [4] https://www.nintendolife.com/news/2025/08/nintendo-uk-store-reduces-prices-of-amiibo-to-celebrate-the-release-of-tears-of-the-kingdom [5] https://www.ign.com/articles/nintendo-increases-amiibo-prices-by-4-dollars [6] https://www.nintendolife.com/news/2025/08/donkey-kong-and-pauline-amiibo-priced-at-16-99-in-the-uk-and-29-99-in-the-us
- The prices of Nintendo Amiibo figurines have increased from $15.99 to $19.99, marking a significant jump for Nintendo's products.
- This price increase affects not only the Amiibo figurines but also the original family of Nintendo Switch gaming handhelds.
- One of the affected Amiibo figures is the Donkey Kong and Pauline set, priced at $29.99, which is larger than other Amiibos, adding to its collectible value.
- Another affected figure is the Super Mario Series Rosalina Amiibo, now priced at $19.99.
- For those seeking Amiibo figures at lower prices, third-party marketplaces like Amazon, eBay, or local resale platforms may offer them below the new suggested retail price.
- Waiting for periodic sales or discount events on Nintendo products outside the US official store could yield lower prices for Amiibo figures.
- Smaller gaming or hobby stores might have leftover stock at pre-increase prices or run promotions.
- Some Amiibo figures can still be found at lower prices at retail outlets like Best Buy, Walmart, and Target.
- Nintendo's official pricing update indicates that Amiibos will "see adjustments," suggesting potential future price increases.
