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Amazon's Rob Williams to Depart, Stock Boosted by Goldman Sachs

Williams' departure from Amazon's Devices division raises questions about the division's strategy. Meanwhile, Amazon's stock gets a boost from Goldman Sachs' positive outlook on AWS and advertising.

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Amazon's Rob Williams to Depart, Stock Boosted by Goldman Sachs

Amazon's high-ranking manager, Rob Williams, is set to leave the company by the end of 2025. Williams, a long-serving member of Jeff Bezos' inner circle and the elite 'S-Team', has been with Amazon for twelve years. His departure comes just days after Amazon's hardware event, where new Echo devices and the revamped AI assistant 'Alexa+' were unveiled.

Williams will continue to serve as a consultant for Amazon until his departure. His successor, Tapas Roy, brings experience from the Fire-TV division, potentially indicating Amazon's desire to integrate hardware and content services more closely. The departure of an S-Team member is rare at Amazon, raising questions about the strategic direction of the loss-making devices division.

Meanwhile, Amazon's stock has received a boost. Goldman Sachs has issued a buy recommendation for Amazon, raising its price target to $275. The analyst cited strong growth expectations for Amazon Web Services (AWS) and continued advertising strength. Amazon is expected to see revenue growth of over 20% in the second half of 2025. Douglas Herrington, head of Amazon's retail business, sold 2,500 shares at an average price of $217.10 as part of a trading plan set up in November 2024.

Rob Williams' departure from Amazon's Devices division coincides with the company's realignment of its AI strategy. Despite this, Amazon's stock has received a positive outlook, with strong growth expected in AWS and advertising. The appointment of Tapas Roy as Williams' successor may signal Amazon's intent to further integrate hardware and content services.

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