Artificial Intelligence- driven publishing platform released by PubMatic, aimed at amplifying advertising earnings for publishers.
PubMatic Launches AI-Powered Publisher Platform for Yield, Data, and Demand Control
PubMatic, a leading technology company, has unveiled an AI-powered monetisation platform designed to empower publishers with greater control over their yield, data, and demand. The platform combines three core capabilities: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets.
The modular AI architecture of the platform ensures scalability, efficiency, and complexity. It offers AI-enhanced first-party data monetisation, surpassing standard SSP functionality. Publishers can now maximise the value of their data, transforming from passive inventory suppliers to strategic partners with advertisers.
Rajeev Goel, co-founder and CEO of PubMatic, emphasised the value publishers bring to the open internet, stating, "Publishers are the true value creators of the open internet."
The platform provides publishers with AI-powered, transparent, and customisable tools, informed by insights from 842 billion daily ad transactions. Key features include real-time demand, brand suitability, and market trend analysis. Transparent auction dynamics and granular brand safety control ensure a secure environment for all parties involved.
PubMatic's assistant-powered deal management streamlines deal setup, troubleshooting, reporting, monitoring, and marketplace creation for PMP and PG deals. This feature, along with SPO-aligned demand channels and exclusive media integrations, offers a seamless and efficient deal management experience.
The platform also delivers secure off-site audience extension and data packaging, allowing publishers to extend their reach beyond their own sites. Additionally, it offers first-party data monetisation at scale, enabling publishers to capitalise on their valuable data assets.
PubMatic's AI-powered publisher platform is currently available to 2,000 publishers across multiple formats. Interested publishers can request a personalised demo and platform access.
The digital advertising market is projected to reach a staggering $770bn by 2025, making it an exciting time for publishers to take control of their monetisation strategies. With PubMatic's AI-powered platform, publishers can seize this opportunity and thrive in the evolving digital advertising landscape.
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