Artificial Intelligence in 2025: Reducing Exaggeration, Boosting Assistance at NAB Show
Fresh Take:
The media and entertainment industry is stepping up at this year's NAB Show with a bit more AI! From content creation and enhancing media supply chains to personalizing content and dissecting data, these tech whizzes are eager to sift through the buzz to discover practical applications of AI.
Peter Docherty, founder and CTO of ThinkAnalytics, isn't buying the AI hype. "Sure, everyone's claiming AI these days. The 'hype cycle' hits again. It's about having the right tools for the job," he says. Nevertheless, broadcasters and other players in the M&E world are making the most of AI's capabilities.
Take Sinclair, for example. They've already conducted an AI trial to generate real-time Spanish-language audio translations of news broadcasts at four of their local stations. These translations are then distributed via YouTube. Gray Media is attending the event with a revamped group-wide AI policy, emphasizing AI's innovative potential within human oversight. CBS News and Stations plan to continue their partnership with Veritone, leveraging AI to access and market their expansive content library.
Veritone's Sean King points out that refined AI algorithms have significantly improved content search accuracy, allowing content creators like CBS to tap into their archives and boost operational efficiency. Not only that, but AI can aid in identifying potential secondary revenue sources.
Amidst the hype, Amazon Web Services' Ian McPherson anticipates witnessing numerous examples of AI enhancing media workflows. AI can automate and artistically assist in tasks, particularly for companies in production and post-production. Morefoundational models, like Amazon Nova, are being developed and integrated with productivity tools.
Quickplay Vice President Naveen Narayanan asserts that AI can help content owners monetize content shorts derived from longer footage. Narayanan acknowledges that AI-generated shorts play a vital role in capturing viewers' interests and engaging them with relevant content.
Akta's Matt Smith agrees, emphasizing that AI can simplify broadcast and content scheduling, saving time and energy. AI can even generate program descriptions in multiple languages, slashing description writing time by 80%.
In an attempt to better serve viewers and subscribers, streaming platforms are turning to AI to gain a deeper understanding of user preferences and behavior. Cleeng's Damien Organ argues that machine learning and AI can help companies segment customers intelligently, enabling tailored, hyper-personalized content offerings.
Overall, AI and ML are revolutionizing the media and entertainment landscape, making content creation, distribution, and analysis more efficient, engaging, and profitable. Keep an eye out for the latest AI developments at the upcoming NAB Show events.
- "At this year's NAB Show, the media and entertainment industry is diving deeper into AI, exploring practical applications for enhancing media supply chains, personalizing content, and analyzing data."
- "Peter Docherty, of ThinkAnalytics, remains skeptical about the AI hype, stressing the importance of having the right tools for each job."
- "Sinclair has already conducted an AI trial, generating real-time Spanish audio translations of news broadcasts, and distributing them via YouTube."
- "Gray Media is attending the event with a revised group-wide AI policy, focusing on AI's innovative potential under human oversight."
- "Sean King, of Veritone, underscores the improved content search accuracy with refined AI algorithms, allowing content creators to tap into their archives and boost operational efficiency."
- "Amazon Web Services' Ian McPherson predicts numerous examples of AI enhancing media workflows, particularly for companies in production and post-production."
- "Streaming platforms are turning to AI to gain insights into user preferences and behavior, using machine learning to segment customers for hyper-personalized content offerings."
