Artificial Intelligence is accelerating its presence in YouTube videos
YouTube Shorts, the platform's answer to TikTok, is stepping up its game with the integration of AI technology. The new features aim to improve the user experience on various devices.
One of the key additions is the use of Veo 3 software, which enables AI-generated videos with added movements and changed backgrounds. This technology will make videos more engaging and dynamic, providing a fresh and exciting viewing experience.
Another notable feature is the AI's ability to select clips for short videos after live streams. This means that even live content can be transformed into bite-sized pieces for easy consumption.
The AI software on YouTube Shorts can also suggest the best orientation for live streams based on user devices. This ensures that viewers have an optimal viewing experience, regardless of the device they are using.
YouTube Shorts now allows live streams to be broadcast in both landscape and portrait formats. This flexibility caters to various viewing preferences and makes it easier for content creators to engage with their audience.
The new features also include the ability to broadcast live streams in multiple orientations. This means that creators can switch between landscape and portrait mode during their live streams, adding a new level of interactivity.
Behind the scenes, video creators can use AI to summarise viewer reactions to their content. This provides valuable insights into what resonates with the audience, helping creators to tailor their content more effectively.
It's important to note that YouTube's primary source of revenue remains advertising. Over the past four years, the platform has paid out over $100 billion to video creators and media companies, primarily through advertising. However, there is no publicly available information showing that any video producer or media company received more than $100 billion from YouTube in this timeframe.
Despite the introduction of new features, YouTube's revenue model remains focused on advertising. The platform continues to compete with platforms like TikTok, consistently introducing new features to stay relevant and engaging for users.
In conclusion, the new AI-powered features on YouTube Shorts are set to revolutionise the way videos are created and consumed on the platform. These features aim to enhance the user experience, making YouTube Shorts a more engaging and interactive platform for both creators and viewers.
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