Auto Industry Collaborates in Formation of Automotive Streaming Alliance, Led by Influencers and Media Organizations
The Automotive Streaming Council (ASC) has been launched by a coalition of media companies, streaming services, and other firms, aiming to address key challenges in automotive advertising and unlock the full potential of streaming as a performance-driven channel in the industry.
The ASC's mission is to protect buyers, foster collaboration, and promote greater transparency and performance in streaming advertising. To achieve this, the council aims to establish guidelines, uphold ethical standards, and promote responsible innovation.
Brian Singleton, founder and CEO of EMG, is one of the founding members of the ASC. Other founding members include Experian, NBCUniversal, Abbey Berryman (SVP, Client Partnerships & Automotive Category Lead), Netflix, Chad Rumminger (Director of Automotive Advertising Sales & Partnerships), Polk | S&P Global Mobility, Joe Kyriakoza (VP & General Manager, Polk Automotive Solutions), Roku, Guy Schueller (Head of Industry, Automotive), Spotify, Greg Myrick (Director of Client Partnerships, Automotive), The Trade Desk, Matt Mendez (Senior Director, Client Development), and Tubi, Rick Fellen (VP National Sales / Automotive).
The ASC aims to bring together executives from streaming media, technology, and data sectors to create a healthier and more accountable ecosystem for all stakeholders. The council will address fragmented measurement practices, unclear attribution models, inconsistent ad experiences, growing concerns about data usage, and increasing risks of ad fraud.
In addition to setting standards, the ASC provides education and research to aid buyers and sellers in navigating the evolving streaming landscape. Collaboration is encouraged among publishers, platforms, agencies, and dealerships to support innovation and consistency within the ASC.
By aligning on shared principles and responsible innovation, the ASC hopes to establish actionable standards for measurement, attribution, creative quality, and consumer privacy, ultimately fostering a more responsible and sustainable ecosystem for the automotive industry's streaming advertising.
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