Bango and MTN South Africa team up to offer subscription bundling through Digital Vending Machine technology
In a significant move, Bango, a leading digital commerce company, has partnered with MTN South Africa to power its subscription bundling through the Digital Vending Machine (DVMTM). This collaboration is set to streamline a historically complex and time-consuming process for MTN, and marks another milestone for Bango's business.
The partnership is part of MTN Group, the largest mobile network operator in Africa, spanning 16 markets. By connecting once to the Bango DVM, MTN can effectively scale across multiple markets, providing over 39 million customers in South Africa with a new, convenient way to discover, subscribe, and pay for a range of leading subscription services.
Jason Probert, General Manager of Digital services at MTN South Africa, emphasises the need for a powerful solution to deliver subscription experiences that meet the increasing demand for simple, flexible digital experiences. He states that the Bango DVM is crucial for this purpose.
Paul Larbey, CEO of Bango, expresses delight about the partnership, highlighting that the Digital Vending Machine® from Bango provides the solution for delivering the subscription experiences desired by MTN's customers. He also notes that the Bango DVM is being used by a growing number of telcos worldwide for powering their subscription bundling.
The launch of subscription bundling through the Bango DVM gives MTN South Africa the tools to build customer loyalty, reduce churn, and grow revenue. By Super Bundling with the Bango DVM, MTN can attract and reward consumers, providing a unique and differentiated offering.
Moreover, the Bango DVM allows MTN to launch new offers quickly and introduce bundles that reflect the evolving needs and interests of its diverse customer base. This partnership aims to make it easier for MTN's customers to access various subscription services, thereby providing a seamless and simple user experience.
The rollout of this partnership is expected to help MTN South Africa scale their bundling business and deliver new growth opportunities. The Bango DVM is expected to enable MTN SA to provide its customers with simple, seamless access to leading subscription services, thereby contributing to the digital transformation of the South African market.
While the name of the General Director of Bango involved in the collaboration with MTN South Africa is not provided in the available search results, the partnership underscores Bango's commitment to working with leading telcos to improve their digital services and customer experiences.
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