Boostr & OmniMedia Join Forces to Boost Media Profits with Unified Ad Sales
Boostr and OmniMedia Solutions Group have joined forces in a strategic partnership. The aim is to enhance efficiency in managing change and transforming media companies, ultimately boosting profits. The collaboration focuses on transitioning traditional broadcasters to unified sales of linear and digital advertising.
OmniMedia Solutions Group has been engaged by Boostr to improve the Order Management System (OMS) across the media landscape. This involves supporting traditional broadcasters' shift to selling linear and digital ads together.
Boostr's CEO, Patrick O'Leary, expressed excitement about the partnership. He praised OmniMedia Solutions Group's expertise in both traditional and digital media. The company will use its experience to deploy the Boostr OMS effectively. The OMS automates media business operations, offering next-generation forecasting, dynamic rate card management, and comprehensive inventory insights.
Through this collaboration, Boostr and OmniMedia Solutions Group aim to streamline media business operations. By transitioning broadcasters to converged selling of linear and digital ads, they hope to boost media company profits. The partnership leverages OmniMedia's experience in both traditional and digital media to ensure a smooth deployment of the Boostr Order Management System.
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