Businesses Owned by Tom Brady: Investigating the Quarterback's Commercial Endeavors
Tom Brady, the seven-time Super Bowl champion, is not just making headlines on the football field. He has expanded his influence into various business ventures, showcasing a strategic diversification into sports entertainment, retail collectibles, international sports ownership, and media.
Diving into Sports Entertainment and Retail
In January 2022, Brady launched the Brady Brand Clothing Line, a collection that represents more than just sportswear. The line offers pieces ranging from high-quality tops to durable outerwear, reflecting the quality and precision that Brady himself embodies.
Brady's foray into the world of digital collectibles began with the co-founding of Autograph, an NFT company that leverages blockchain technology to create unique digital collectibles. Autograph differentiates itself in the NFT marketplace by curating exclusive digital memorabilia often associated with celebrities and athletes.
Brady's brand endorsements with Fanatics not only involve promotions but also create a line of merchandise that bears his mark. With his own line of collectibles, Brady is making a significant impact in the retail collectibles market.
Expanding into International Sports Ownership
Brady's involvement in professional sports team ownership extends beyond the NFL. He holds a minority ownership stake in the English football club Birmingham City FC alongside his business partner Tom Wagner. They have ambitions to elevate the club and potentially host NFL international events in Birmingham to expand the NFL’s global footprint.
Brady's interest in strategic entertainment ventures is highlighted by his investment in the Las Vegas Night Owls. The details of this venture are yet to be disclosed, but it underscores Brady's commitment to the world of sports entertainment.
Making a Mark in Media
Beyond business, Brady has a significant media role as Fox's star NFL analyst under a 10-year, $375 million contract that includes stock options, strengthening his influence in sports media.
Partnerships and Philanthropy
Brady has been linked to high-profile partnerships, endorsing major companies like Under Armour and Tag Heuer. He has also lent his image to Hertz, becoming one of their prominent faces in marketing efforts.
In addition to his business ventures, Brady is deeply committed to philanthropy. He founded the TB12 Foundation, a platform to provide resources and opportunities for athletes. Brady's philanthropic work extends through collaborations with charities like Best Buddies International to enhance opportunities for people with intellectual and developmental disabilities.
Brady also joined forces with Dillon Rosenblatt to support philanthropic initiatives, harnessing the power of celebrity influence for fundraising and awareness.
The Hall of Excellence and CardVault
Brady is partnering with Jim Gray and Jeffrey Soffer to launch the Hall of Excellence at Fontainebleau Las Vegas. This sports and entertainment attraction features rare sports memorabilia and an interactive experience celebrating sports history, blending Brady's brand with Vegas entertainment.
Brady co-owns and is actively expanding CardVault, a chain of sports memorabilia and trading card stores. In 2025, he opened a new CardVault location in Chicago near Wrigley Field, featuring collectible cards, merchandise, grading services, and a special Tom Brady collection. CardVault operates multiple locations primarily on the East Coast, with Chicago being its first expansion beyond that region.
These ventures reflect Brady’s strategic diversification into various industries since retiring from professional football. His initiatives exemplify a balance between entrepreneurial prowess and a dedication to giving back to society, setting a powerful example for others in the realm of sports and business.
[1] Fontainebleau Las Vegas Announces Tom Brady and Jim Gray’s Hall of Excellence
[2] Tom Brady Co-Owns CardVault Sports Memorabilia Stores
[3] Tom Brady and Tom Wagner Buy Minority Stake in Birmingham City FC
[4] Tom Brady Signs 10-Year, $375 Million Contract with Fox
[5] Tom Brady Opens CardVault Sports Memorabilia Store in Chicago
- Tom Brady, beyond his football career, has expanded his influence into various industries through his entrepreneurial initiatives, including sports clothing, digital collectibles, international sports ownership, media, and sports memorabilia stores.
- The Brady Brand Clothing Line, launched by Tom Brady in January 2022, offers high-quality apparel reflecting the precision and quality that Brady embodies, extending beyond traditional sportswear.
- Brady's venture into the NFT marketplace, Autograph, curates exclusive digital memorabilia associated with celebrities and athletes, leveraging blockchain technology to create unique digital collectibles.
- Tom Brady holds a minority ownership stake in the English football club Birmingham City FC, aiming to elevate the club and potentially host NFL international events in Birmingham to expand the NFL’s global footprint.
- Beyond sports entertainment, Brady has made a significant impact in the retail collectibles market through his line of merchandise with Fanatics and his co-ownership of CardVault, a chain of sports memorabilia and trading card stores operating multiple locations mainly on the East Coast,with Chicago being its first expansion beyond that region.
