Buttercloth's Innovative Fabric Wins Over Shark Tank Investors
Buttercloth, a men's dress shirt brand, has made waves in the fashion industry with its innovative, comfortable fabric. Founded by Vietnamese American designer Dahn Trahn, the company presented on Shark Tank, receiving offers from investors, including a $250,000 deal for 25% equity.
Buttercloth's fabric is a game-changer. It's 100% cotton with six-way stretch, making it breathable and wrinkle-free. This comfort doesn't compromise style, as seen in their wide range of designs and sizes. The brand has expanded to include masks and socks, catering to professional men seeking comfort in their daily routines.
Trahn and his partner Gary Falkenberg pitched on Shark Tank, asking for $250,000 for 10% of the company. They received an offer from Robert Herjavec for the same amount but for 25% equity. The Sharks were impressed, with one even offering $2 million for 10% of the business. The brand's success is evident, generating millions in revenue annually.
Buttercloth's innovative fabric and Trahn's passion have driven the brand's success. Endorsed by former NBA star Metta World Peace, the company continues to thrive in the online fashion industry, providing comfort without compromising style for professional men.
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