The Global Aspiration of BYD: Aiming to Sell Half of Its Cars Abroad by 2030 🚀
By the year 2030, BYD aims to sell half of its vehicles in international markets.
BYD, the leading Chinese automaker, has set its sights on becoming a global powerhouse by 2030. Insiders claim that the company intends to sell half of its vehicles abroad within this time frame, aiming to compete with the world's largest automakers [1][2]. Let's peek underneath the hood and explore their multifaceted strategy for conquering Europe and South America.
European Expansion: A Three-Pronged Approach 🇪🇺
1. Boosting Local Production Capacity
- BYD's community policy emphasizes collaborating with local businesses in Europe to increase production capacity, aiming for a seamless integration into the European market.
- Employment policy is a key focus, with plans to hire skilled personnel in European factories to support the increased production levels and ensure quality standards.
- The company's employment policy also includes training programs for less-skilled workers, aiming to build a strong, adaptable workforce in the European automotive sector.
- In the realm of business and technology, BYD is investing heavily in R&D to create vehicles that comply with European standards and trends, such as electric and autonomous cars, to cater to the unique demands of the European market.
- By adopting a lifestyle-focused marketing strategy and collaborating with European brands, BYD aims to increase brand awareness and appeal to European consumers, paving the way for long-term success in the 21st century automotive industry.
