ChatGPT predominantly serves as a search tool for many users, though Sam Altman might have envisioned more comprehensive capabilities for it.
In a significant shift in search behavior, a recent Adobe survey has revealed that 77% of Americans are now using ChatGPT for search[2][3][4]. The survey also found that approximately one in four (24-25%) now prefer ChatGPT over Google as their search starting point[2][3][4]. This trend is consistent across various age groups, with Gen Z leading the adoption at 28%[2][3][4].
The appeal of ChatGPT lies in its ability to summarize complex content quickly (54%)[2][3], provide faster answers with fewer clicks (33%)[2][3], and deliver more personalized responses (77%) compared to traditional search engines like Google[2][3]. Despite this shift, Google remains trusted by about 70% of users overall, with many people using both tools depending on the task—ChatGPT for brainstorming and creative or open-ended queries, Google for official information and latest news[1].
This rapid rise in AI-powered search tools like ChatGPT indicates a significant shift in US search behavior, where many now rely on conversational AI for discovery and information. Brands and marketers are advised to adapt to this changing landscape by ensuring visibility within AI platforms such as ChatGPT[2][4].
The survey also revealed that one in five users seek financial advice from ChatGPT, while 55% of users turn to it for general inquiries. Interestingly, 53% of users rely on ChatGPT for creative ideas, and 13% use it to find products to buy online[1]. Users often use ChatGPT for simple tasks, such as asking if their plant is dying due to overwatering or seeking recommendations for a better carry-on suitcase[1].
OpenAI's CEO, Sam Altman, has expressed both amazement and fear about the capabilities of the latest ChatGPT AI models. The AI has crossed a new threshold by beating the Turing test, but the lack of citations can be frustrating, and if real-time information is needed, it's often quicker to use a search engine[1].
In conclusion, the quiet shift in how people find information could be more profound than any major feature OpenAI has announced. This transformation with AI-assisted search growing mainstream but Google still retaining a majority trust and use[1][2][3][4].
Table: Adobe Survey Findings (2025)
| Metric | Adobe Survey Findings (2025) | |-------------------------------------|---------------------------------------------| | % Americans using ChatGPT for search| 77% | | % preferring ChatGPT over Google | ~24-25% | | Gen Z starting search on ChatGPT | 28% | | Top reasons for ChatGPT preference | Summarization (54%), faster answers (33%), more personalized (77%) |
The recent surge in the use of ChatGPT for search showcases the growing preference for AI-powered technology, with 77% of Americans now relying on it and 28% of Gen Z leading the adoption [2][3][4]. The appeal of ChatGPT lies in its ability to summarize complex content quickly (54%), provide faster answers with fewer clicks (33%), and deliver more personalized responses (77%), making it a favored alternative to traditional search engines like Google for many users [2][3].
