Get Ready to Step into Coinbase's Esports World: A Game-Changing Collaboration with Riot Games!
Coinbase, a renowned cryptocurrency exchange, funds competitive gaming events for League of Legends and Valorant esports.
America's leading crypto exchange, Coinbase, just announced an epic marketing alliance with gaming extraordinaire, Riot Games. Coinbase has taken the title of the exclusive cryptocurrency exchange and blockchain partner for both League of Legends and Valorant's global esports events, setting the stage for an electrifying fusion of digital currencies and action-packed gaming.
This sensational multi-year partnership kicks off at the Valorant Masters tournament in Toronto in June, promising spectators a thrilling ride of social media campaigns, broadcast integrations, and innovative features that rev up audience engagement for both gaming titans' esports events calendars.
Coinbase held its cards close to its vest when discussing the specifics of the agreement and its length, only revealing that it's a "multi-year" deal [ref].
New Coinbase-sponsored in-game segments are set to captivate viewers, with an "Econ Report" tailored for Valorant esports and "Gold Grind" designed for League of Legends esports, providing essential analysis on in-match currency movements and their impact on team strategies.
In addition to thrilling viewers with engaging content, this collaboration will shower them with rewards for their loyalty. Watch for digital drop rewards, like emotes and icons, and amazing perks, such as all-expenses-paid trips to marquee competitions [ref].
Coinbase's statement declares a forward-thinking approach, revealing plans to delve into Web3 technology to further develop the fan experience throughout the competitive season [ref]. While the details of their Web3 endeavors remain under wraps, Coinbase is excited to craft some groundbreaking Web3 experiences alongside Riot Games.
Esports and cryptocurrency have been intertwined for years, with numerous esports leagues embracing crypto sponsors and embracing technologies to produce phenomenal digital collectibles and swift post-event payouts for competitors.
Riot Games previously signed a seven-year sponsorship deal with FTX, a crypto industry titan, in August 2021, securing its League of Legends Championship Series in North America as their esports league of choice [ref]. Unfortunately, FTX faced financial struggles in November 2022, leaving Riot without an active crypto collaborator. Documents surfaced in 2023 suggested the deal was worth an impressive $100 million, with a substantial portion reserved for later years [ref].
In the wake of FTX's demise, their 10-year, $210 million naming rights sponsorship deal with Team SoloMid (TSM) ceased to exist. Nevertheless, TSM hasn't let that dampen their crypto spirit. They announced plans to build on Avalanche blockchain network in March 2023 [ref]. It's game on for TSM as they continue to capitalize on the ever-expanding crypto world!
So buckle up and revel in the union of esports and crypto, as Coinbase and Riot Games team up to bring you a dream collaboration you won't soon forget! Are you excited to witness how this fusion unfolds in the world of gaming and digital currencies? Stay tuned, and let's see what magic they conjure up together!
Crypto and Esports: A Power Duo Fueling Each Other's Growth
Global esports events, such as League of Legends and Valorant competitions, attract tens of millions of viewers. Coinbase's groundbreaking collaboration with Riot Games offers immense exposure and reach, propelling the crypto industry into the muscle terrain of gaming like never before. [ref]
The partnership highlights include brand presence across various platforms, integration into forthcoming esports events, and an array of fan engagement opportunities that elevate the overall experience. Check out the top features:
Shining the Spotlight
Coinbase branding will adorn event broadcasts, digital content, and live experiences, amplifying the crypto exchange's presence across the gaming landscape. [ref]
Leaving a Lasting Impression
Coinbase joins the global esports fray with appearances at upcoming major events, including the Valorant Masters event in Toronto in June 2025, and numerous other showcases throughout the season. [ref]
Engaging the Audience
Exclusive giveaways, VIP perks, and unique broadcast segments are up for grabs, upping the ante for fan interaction and unleashing an unforgettable experience for viewers. [ref]
Digging in with Data
Real-time economic data tools, like the Valorant Econ Report and League of Legends' Gold Grind, provide spectators with keen insights on in-match currency movements and their impact on team strategies. [ref]
Reaping the Rewards
Digital rewards, like emotes, cosmetics, and other collectibles, can be unlocked through various promotional events, with all-expenses-paid trips to marquee events for lucky spectators. [ref]
Venturing into Web3
Although there are no definitive plans, Coinbase and Riot Games are intrigued by the potential to integrate Web3 technology to enhance audience engagement and foster the development of the gaming and crypto industries. [ref]
Riot Games' Previous foray into Blockchain
This partnership isn't Riot Games' first rodeo in the world of blockchain, as evidenced by their trademarks for "Riot Chain" and "Riotverse" in years past, though all these initiatives had not come to fruition. [ref] With Coinbase on board, let's see if they strike gold with Web3 technology!
- The innovative partnership between Coinbase and Riot Games, featuring League of Legends and Valorant's global esports events, marks the convergence of digital currencies and gaming like never before.
- Coinbase's branding will be showcased across various platforms, integrating into upcoming esports events and providing a multitude of fan engagement opportunities.
- In the near future, Coinbase will appear at major events, such as the Valorant Masters event in Toronto in June 2025, elevating the crypto exchange's presence in the gaming world.
- Exclusive giveaways, VIP perks, and unique broadcast segments will be available, enhancing the viewer experience and creating an unforgettable fusion of esports and cryptocurrency.
- Real-time economic data tools like the Valorant Econ Report and League of Legends' Gold Grind will offer spectators insights into in-match currency movements and their effects on team strategies.
- Digital rewards, such as emotes, cosmetics, and collectibles, can be unlocked through promotional events, with all-expenses-paid trips to marquee events for lucky spectators.
- Although plans are not yet announced, Coinbase and Riot Games are eager to explore Web3 technology, aiming to enhance audience engagement and foster the growth of both the gaming and cryptocurrency industries.
