Collaboration of MoIAT with Sinaha: Empowering Homegrown Products on a Digital Marketplace
In Abu Dhabi, the Ministry of Industry and Advanced Technology (MoIAT) and Sinaha have joined forces to develop a national digital platform aimed at showcasing and promoting locally manufactured goods. The platform, which will bear the "Made in the Emirates" mark, will act as a digital gateway linking manufacturers with potential consumers, investors, and talent throughout the UAE.
The partnership was announced at the Make it in the Emirates Forum. In addition to the digital platform, MoIAT will oversee the launch of the Walaa' Platform, a loyalty program which aims to engage media influencers, community groups, and other key players in promoting local products and fostering a culture of national consumption.
The initiative aligns with the UAE's National Strategy for Industry and Advanced Technology. By focusing on digital innovation, public-private collaboration, and increased SME and industrial employment support, the strategy aims to enhance the competitiveness of Emirati-made products, both domestically and worldwide.
Osama Amir Fadhel, Assistant Under-Secretary at MoIAT, stated that the partnership underscores the ministry's dedication to boosting the visibility and competitiveness of national products. Meanwhile, Sinaha's chairman, Mohammed bin Salem bin Kardous Al Ameri, expressed his excitement about the alliance, describing it as a significant step towards unifying marketing and industrial growth strategies.
The platform will also incorporate AI-driven tools to analyze consumer behavior and support the creation of targeted awareness campaigns, highlighting the critical role of digital transformation in advancing the UAE's industrial vision.
- The digital platform, developed through a collaboration between MoIAT and Sinaha, will not only promote locally manufactured goods but also facilitate connections with potential consumers, investors, and talent in the UAE community.
- The initiative, aligned with the UAE's National Strategy for Industry and Advanced Technology, aims to foster innovation, promote public-private collaboration, and bolster SME and industrial employment.
- The Walaa' Platform, a loyalty program launching under MoIAT's guidance, intends to engage media influencers, community groups, and key players in cultivating a culture of national consumption.
- Osama Amir Fadhel, Assistant Under-Secretary at MoIAT, hailed the partnership as a testament to the ministry's dedication to enhancing the visibility and competitiveness of national products.
- In addition to its central digital platform, the project will integrate AI-driven tools to analyze consumer behavior and generate targeted awareness campaigns, showcasing the essential role of digital transformation in advancing the UAE's industrial development and technology.
