Collaborative Global Effort Announced: OKX and Manchester City Unite on Major Campaign
Livin' It Up with OKX and Manchester City: A Unique Melody of Football, Music, and Web3
Breaking the Mold
The symphony of innovation continues as OKX teamed up with Manchester City on a groundbreaking global campaign – a harmony of football, music, and Web3 technology. Titled "A New Melody: Manchester City", this collaboration showcases a fresh groove for fans and users alike.
Juicy Details
- Stars Align: Current stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis star in the campaign, with former players Sergio Agüero, Paul Dickov, and Steph Houghton making appearances.
- Rapping the Experience: UK rapper and City devotee Bugzy Malone delivers the narrative.
- Expansion Empowerment: OKX emphasizes their global progress in Europe and the Middle East.
The campaign serves up a six-course video showcasing the shared values between these two brands – resilience, evolution, and a refusal to accept the status quo. OKX and Manchester City leverage their platforms to shatter conventions, whether in sports or digital technology.
Haider Rafique, OKX's Chief Marketing Officer, highlighted the vision behind the collaboration: "It's about more than digital assets or football – it's about cultural evolution. A New Melody. We're thrilled to partner with Manchester City. They're a new melody in the world of football, defying tradition, reinventing their game, and pushing boundaries, much like the culture of Manchester and the Web3 space. These qualities drive our work at OKX and mark the beginning of an exciting journey."
Buckle Up, It's a Wild Ride!
OKX's innate drive for innovation transforms the fan experience through blockchain-powered tools. These tools promote openness, transparency, and accessibility, facilitating the expansion into freshly regulated markets worldwide.
Jeremy Way, Vice President of Partnerships at City Football Group, underscored the ongoing partnership between the two organizations: "Our latest campaign with OKX is a testament to the international appeal and significance of our partnership. With the launch, we're unveiling a short film featuring City legends and historical moments, further accentuating the impact of football on today's culture. Manchester City stands firm on its commitment to innovation, excellence, and achievement."
Give a listen to the short film below, or check it out on YouTube:
- With its fusion of football, music, and Web3 technology, the OKX-Manchester City collaboration challenges traditional norms in both sports and digital innovation.
- Leveraging the platforms of these two trailblazers, the collaboration seamlessly integrates football stars, music artists, and technological advancements, offering fans an unprecedented experience that transcends sports and delves into the realms of entertainment and the digital revolution.
