Contest victors for "Discover Our Brand" competition may progress to the federal stage
In the thriving Russian brand competition known as "Know Our Own," leading titans in tech sectors like "Information Technologies" and "High Technologies" are poised to reap unique rewards. These prizes aren't just from nomination partners but also general sponsors, promising business connections, educational advancement, brand exposure, and strategic partnerships. According to reports from the press service of the republic's head and government, this is a game-changer for these companies.
Mikhail Khomyuk, the main managing director, chief strategist of VEB.RF, and deputy director of the "New Business" department of the Agency for Strategic Initiatives, shed light on the opportunities. High-tech companies can anticipate access to key industry platforms and media resources, making a national statement. IT developers, on the other hand, can look forward to educational and expert support—from intellectual property protection to certification assistance and entry into new markets.
Winning the "High Technologies" nomination, which celebrates trailblazing innovations at the intersection of science and engineering, can lead to access to major corporations' key platforms. For instance, Russian Railways offers a stand at the "PRO//Movement.EXPO" exhibition and publication in the passenger magazine "Comfortable Life in Motion." The Roscongress Foundation, meanwhile, provides free participation in their largest domestic business events.
On the other hand, winners of the "Information Technologies" nomination, focusing on brands creating software and hardware solutions for efficient digital enterprise transformation, can also expect education-focused rewards. Rospatent offers access to a leading Scientific-Educational Center, enhancing intellectual property protection and development commercialization. Roskachestvo, in turn, provides promotional opportunities, international forum participation, free certification, and expert consultations on digital transformation and business process optimization.
Skolkovo offers winners a year's worth of mentorship, access to international markets, business missions, and integration into international communities—all geared towards successful scaling and business growth. Winners can expect to join business communities and collaborate on joint projects. For example, "Delovaya Rossiya" invites the founders of the top-5 brands to its General Council, offering access to key business contacts and resources. The Creative Business Center supports brands by organizing collaborative creative sessions.
The aim of the competition is to foster promising domestic brands across all Russian regions. Over 12,500 brands applied for the third season of the competition, with the regions submitting the most applications being Bashkortostan, Tatarstan, Nizhny Novgorod region, Moscow, and Mordovia.
Regrettably, despite thorough research, there seems to be no direct evidence supporting the existence of a competition titled "Know Our Own" for high-tech and IT brands in Russia, as described in the article. It is advisable to verify the details with official Russian IT industry or government announcements for the most precise information.
In the context of the thriving competition for Russian brands, companies in the technology sector can anticipate access to key industry platforms and media resources, with winners of the "High Technologies" and "Information Technologies" nominations receiving educational and expert support. Notably, these awards could lead to affiliations with major corporations and business communities, providing opportunities for mentorship, international market access, and collaboration on joint projects.
