Corporate Sentiment Towards X Shifts Dramatically Amid Musk's Leadership
A recent survey reveals a significant shift in corporate sentiment towards X, formerly known as Twitter. Eighty percent of companies now believe it's accelerating social division, a substantial increase from 52 percent in 2023. Meanwhile, only 27 percent of companies still use the platform, down from 32 percent just two months ago.
The change in perception is largely attributed to Elon Musk's takeover. Fifty-eight percent of companies using X are posting fewer or no contributions since the change in leadership. This trend is reflected in advertising spending, with 51 percent of companies reducing or halting paid ads on the platform, up from 26 percent in 2023. Only 21 percent of companies surveyed feel that Musk is strengthening freedom of expression.
In response to these changes, some organisations are exploring alternatives. The Erhard-Eppler-Kreis, for instance, has announced plans to leave X and switch to Bluesky, as reported on December 4, 2024. This move is part of a broader trend, with 85 percent of companies surveyed demanding stronger control of the platform, up from 74 percent in 2023. Despite this, only 11 percent of companies plan to delete their X profile in the near future.
The corporate landscape surrounding X is evolving rapidly. Companies are increasingly concerned about the platform's impact on social division and are adjusting their usage and advertising strategies accordingly. While many demand stronger control, only a small percentage plan to leave the platform entirely. The future of X in the corporate world remains uncertain.
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