Data protection-friendly marketing strategies using puzzles and riddles
Data-Driven Customer Engagement through Interactive Quizzes
Customer data is crucial for any business, yet obtaining it in a data protection-compliant manner can be challenging. Saarbrücken-based company Riddle provides a solution: interactive quizzes. These tests, popular among Germans, offer a unique opportunity for businesses to collect data while adhering to data protection regulations.
The boom of interactive formats on the internet is undeniable. Quizzes, personality tests, and surveys can be found across various online platforms, from national news websites to sports portals and e-commerce sites. These tests not only help users demonstrate their knowledge but also provide companies with valuable insights into customer behavior and preferences.
Riddle Technologies AG, based in Saarbrücken, recognized this trend early and turned it into a profitable business model. The company offers a toolbox for creating quizzes, personality tests, and surveys, allowing businesses to generate content quickly and seamlessly integrate it into their websites. Boris Pfeiffer, the founder of Riddle, explains that the platform enables users to create multiple question forms within minutes.
As third-party cookies are expected to be phased out next year, companies are seeking alternative methods for data collection. The impending disappearance of data cookies, which help track customers for advertising purposes, poses a significant challenge for e-commerce companies and news providers. Riddle's quizzes offer a viable solution, as they allow companies to collect "zero-party data" – data customers willingly provide.
Pfeiffer emphasizes that quizzes are more effective than surveys, as users are more likely to fill out a form if it appears before their test results. He attributes this to the intrinsic motivation users have to learn about themselves and test their knowledge. Furthermore, he notes that participants of quizzes spend an average of two minutes and 47 seconds on a single quiz, and four out of five online quizzers reach the end of the test.
Riddle upholds the highest standards for data protection. The company's solutions comply with the strict data protection requirements of the General Data Protection Regulation (GDPR), ensuring that data collection practices align with GDPR principles. Data is securely stored on servers in Frankfurt am Main, and no data is stored in the cloud or transferred outside the European Union.
Riddle's main clients include media giants CNN and BBC, as well as the ProSieben subsidiary Seven.One Entertainment Group GmbH. The platform is also utilized by sports teams, sports leagues, and renowned organizations such as Greenpeace and LinkedIn. The Scottish football club Celtic FC and the British star club Manchester United are among the sports teams using Riddle's services.
In adhering to GDPR regulations, businesses can leverage interactive quizzes as a powerful tool for data collection while ensuring customer privacy and data security. By providing a transparent and user-friendly platform, Riddle offers businesses an unprecedented opportunity to engage with their customers, collect valuable data, and improve their overall marketing strategies.
- In a world where third-party cookies are being phased out, business organizations may find Riddle Technologies AG's data-driven solution, which offers interactive quizzes, particularly advantageous for collecting zero-party data in a data protection-compliant manner.
- As business enterprises strive to enhance their marketing strategies, they can leverage the data-and-cloud-computing technology provided by Riddle to create engaging interactive quizzes, thereby collecting critical customer behavior and preference insights in a GDPR-compliant manner.
