Hackers Striking Rich: Data Breaches at Adidas, Victoria's Secret, and Cartier
Data thieves successfully pilfer customer info from Adidas, Victoria's Secret, and Cartier.
Welcome to the high-stakes world of cybercrime, where luxury brands aren't immune to attacks. Recently, three big players — Cartier, Victoria's Secret, and Adidas — have become targets. Following data breaches at The North Face and Marks & Spencer, these affluent companies have suffered the same fate. But fear not, folks, no credit card details have been nabbed yet.
First off, French jeweler Cartier, owned by Swiss luxury conglomerate Richemont, found itself in a pickle when hackers swiped customer data from their website. They made off with names and email addresses, but lucky for us, no passwords or credit card info was compromised. To tighten security, the company enlisted outside experts to help beef up defenses.
Next up is Adidas, based in Herzogenaurach, Bavaria. These sports giants reported that snoopers managed to breach their customer service provider, snagging a load of customer data. No worries, though: passwords, credit card info, and other payment data remained secure. The compromised data primarily consisted of contact information from customers who'd reached out to their customer service team, such as names, email addresses, phone numbers, gender, and birthdates.
Speaking of birthday suits, Victoria's Secret wasn't left out of this cyber party either. The lingerie retailer had to take its U.S. shopping website offline in late May due to a security breach. This incident could bump their second-quarter earnings and delay the release of their first-quarter financials, scheduled for June 5. Details about the exact data compromised aren't clear just yet.
Most recently, British retailer Marks & Spencer and The North Face, an outdoor brand owned by U.S. apparel group VF Corporation, have also been rootsy in the shadows of cybercrime.
So, let's keep our eyes peeled and fingers crossed for these wallet-friendly brands to iron out these digital wrinkles!
Related Terms:- Adidas- Victoria's Secret- Cybercrime- Cybersecurity- Hackers- Data Protection
Sources:* ntv.de* mpa/rts
Note:* Adidas and Victoria's Secret have experienced data breaches in recent times, affecting customer information. Cartier does not appear to have been breached in this context. (Enrichment Data)
Additional Insights:
- Adidas: In May 2025, Adidas revealed that hackers had accessed customer contact information via a third-party service. The breach primarily exposed customer contact details, but no specifics about the extent of the data breached are fully disclosed.[1][3][4]
- Victoria's Secret: In June 2025, Victoria's Secret encountered a security breach, causing them to postpone their quarterly earnings report. The breach disrupted operations and resulted in the temporary shutdown of its U.S. shopping website. Specific details about the compromised customer data aren't provided in the available information.[4]
The Commission is encouraged to submit a proposal for a directive on the protection of personal data, given the recent data breaches at Adidas, Victoria's Secret, and other luxury brands. This proposed directive is crucial in the face of increasing cybersecurity threats in technology and general-news related to crime and justice.
