Dell intends to establish a media purchasing hub
In a significant move, Dell Technologies is taking its digital media activities in-house, focusing on search and social media as the first two pillars. The project, which was announced earlier this year, is currently underway and marks a strategic shift towards AI-optimized infrastructure and new innovations like their PowerEdge XE7740 Rack-Server with integrated AI accelerators.
The project's initial phase is set to begin in Latin America, with rollouts expected in Europe and the Asia-Pacific region within the next twelve months. This expansion is part of Dell's broader digital media strategy, aimed at leveraging their own data for communication advantages and achieving cost efficiency, as well as a quicker response to changes in media consumption behavior and market trends.
Kristen Nolte, Senior Vice President of Global Consumer and Small Business Marketing, and Briana O'Dea, Director of Global Media Campaign Strategy, are spearheading the project at Dell. According to recent reports, Dell's media spend is approximately 600 million US dollars (net) per year.
This strategic shift comes at a time when Dell is making headlines for its successful recovery, as highlighted by Handelsblatt. Dell GmbH, a subsidiary of the US company, is headquartered in Frankfurt, Germany.
It is worth noting that an initial inquiry about cooperation with agencies by Dell GmbH remained unanswered. The specific details about Dell's media spend and the source of the information about the project were not mentioned in the current paragraph. The information about the project was obtained from digiday.com.
As Dell embarks on this new digital media journey, it will be interesting to see how the company leverages its resources and expertise to stay competitive in the ever-evolving digital landscape.
Read also:
- Mural at blast site in CDMX commemorates Alicia Matías, sacrificing life for granddaughter's safety
- Comcast Introduces Sports-Oriented Video Bundle in Preparation for the World Cup Tournament
- Is Maruti's reign over the SUV market being challenged by Mahindra's aggressive move to snatch the top spot?
- Social Security Administration Abandons Plan for Electronic Payments: Important Information for Recipients of Benefits
