Discussion Point 6: "The issue of mobility carries significant emotional weight"
In the majestic Austrian Alps, Polestar set up its base camp for this year's FAT International Ice Race, marking a significant event in the world of motorsport. Amidst the icy terrain, the Swedish electric performance brand unveiled the Arctic Circle Collection, a four-wheeled homage to its racing DNA.
The Arctic Circle Collection, developed by Polestar's design team, is a testament to the brand's commitment to innovation and performance. It serves as a beacon of Polestar's unmistakable DNA, beating with the heart of racing.
The automotive industry is on the cusp of fundamental changes, with experts predicting that artificial intelligence and data analysis will play a crucial role. Carla Welti, a recent entrant into the automotive world, has witnessed a clear shift towards electric mobility. She believes that autonomous driving could be ideal for commuters, but doesn't foresee it replacing all road mobility.
Prof. Dr. Tobias Schmidt is convinced that electric mobility is the engine of the future. He recently demonstrated why at the Globalance event in the Polestar Space in Zurich, emphasizing that electric mobility cannot be stopped, despite still being underestimated.
Frank M. Rinderknecht, another industry influencer, distinguishes between different forms of driving, between mobility for leisure and service mobility. He believes that mobility is an emotional topic, involving joy, freedom, and status. However, he has encountered challenges due to the lack of charging infrastructure in other parts of the world.
Rinderknecht has driven 12,500 kilometers on an electric bus and his next journey will be to Japan. He emphasizes that whoever tells a good story evokes emotions, memories, and needs, regardless of the price.
The increasing similarity of cars in terms of functions, design, and innovation could make it difficult to develop an emotional attachment to them. Both Welti and Rinderknecht hope for more cars with character and a history in the future. They also believe that a certain deceleration is required for mobility in the future.
The attachment to cars is never created with the exterior but always with the content, according to Carla Welti. The lifespan of cars today is much shorter than in the past due to the increasing software on board, according to Frank M. Rinderknecht. Every form of propulsion has its advantages and importance, Welti concludes.
In conclusion, Polestar's Arctic Circle Collection debut at the FAT International Ice Race marks a significant step forward in the electric performance car market. As the industry continues to evolve, experts like Carla Welti, Prof. Dr. Tobias Schmidt, and Frank M. Rinderknecht remain optimistic about the future of electric mobility and the role of emotional connection in shaping the cars of tomorrow.
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