Discussion suggests Apple might switch from self-developed AI for Siri to partnerships with OpenAI and Anthropic.
Apple Considering Integration of OpenAI's ChatGPT and Anthropic's Claude into Siri
Apple is reportedly in discussions with OpenAI and Anthropic to incorporate their AI models, ChatGPT and Claude, into Siri as part of a major overhaul expected in 2026. This potential partnership would mark a significant strategic shift for Apple, as it seeks to enhance Siri's capabilities, particularly in contextual awareness and deep integration with apps, areas where Apple has faced challenges with its in-house AI development.
The integration of these third-party large language models (LLMs) into Siri would be Apple’s first direct integration of external generative AI into a flagship product. By using OpenAI’s and Anthropic’s models, Apple aims to deliver more human-like, accurate, and contextually aware responses in Siri, likely running these AI services on Apple’s Private Cloud Compute to prioritise user privacy and data security.
This move could help Apple close the AI capability gap with rivals like Google and Microsoft. If successful, enhanced Siri powered by ChatGPT or Claude could significantly improve user experience, making Apple devices more attractive to consumers seeking smarter voice assistants and contextual AI features. However, the reported cost—potentially billions of dollars annually—reflects the significant investment Apple is willing to make to maintain its competitive edge.
Apple is also working on a new and improved version of Siri based on Apple Foundation Models, expected in 2026. Simultaneously, the company has formed a new “Answers” team to build its own ChatGPT rival and improve system-level AI functionality across Siri, Spotlight, and Safari. This dual strategy allows Apple to remain competitive without sacrificing control over user privacy and ecosystem integration.
Meanwhile, Apple has reported strong sales for the iPhone 16 models, with sales rising in the "strong double digits." The company also posted a revenue of $94 billion for the third fiscal quarter of 2025, a 10% increase year over year. Apple has also achieved new milestones in services, particularly in Apple TV+, iCloud, and the App Store.
If Apple decides to collaborate with OpenAI or Anthropic, it would indicate that its internal AI efforts might be lagging behind in the generative AI field. Nevertheless, the company's pragmatic approach to accelerate AI advancements while simultaneously working on its own AI technology positions it well to compete effectively against Android ecosystems and other tech giants.
[1] TechCrunch: Apple is reportedly discussing using OpenAI's ChatGPT and Anthropic's Claude for Siri [2] Bloomberg: Apple in Talks to Use OpenAI's ChatGPT for Siri [4] The Verge: Apple forms new team to build its own AI-powered chatbot to compete with Google and Microsoft
[1] The potential collaboration with OpenAI and Anthropic, as reported, signals Apple's intent to leverage artificial-intelligence, notably ChatGPT and Claude, to strengthen Siri's capabilities.[2] By integrating these artificial-intelligence models into Siri, Apple aims to deliver more human-like, contextually aware responses and improve overall user experience, thus closing the AI capability gap with competitors.
