Electric vehicle manufacturers offering no-cost home charging stations valued at £1,000 to sway consumers towards electric cars
Electrifying Bargains: UK's Top Car Makers Dish Out Big Bucks for Electric Vehicle Adoption
Britain's drivers remain hesitant about ditching their gas guzzlers for electric models. Although sales data reveals a significant surge, the demand is mainly driven by commercial entities rather than individual consumers.
To encourage more Britons to embrace the electric revolution, manufacturers have shelled out a staggering £4 billion to slash EV prices. They're willing to part with even more of their profits now, offering free home charging devices with every electric vehicle sale.
These home charging stations, which usually cost over a thousand pounds, can boost your property value by 1.7% on average, according to Open Property Group. That's almost £5,000 on the average property price tag.
Charging at home can also save you nearly £500 annually, compared to public charging, and over £1,300 compared to purchasing petrol.
However, it's not only chargers and cash that these EV brands are doling out. They're offering free charging credits and even cold hard cash as sweeteners. Let's take a gander at the hottest EV deals. But hurry, some of them are expiring this month!
Ford
Ford is leading the pack when it comes to free charger offerings. With a purchase of any model from its entire passenger EV range, buyers can trigger the Power Promise. This generous offer provides a free Ohme wallbox, home installation (worth £899) and a whopping 10,000 miles of free energy when you sign up to the Intelligent Octopus Go smart energy tariff.
To put things in perspective, that's 3,000 miles more of free charging than the average Briton drives in a year. With the average unleaded price of petrol at 132p a litre, drivers of relatively frugal small petrol cars (returning 50mpg) would spend £1,200 to cover that distance.
The Octopus tariff also features a smart rate of just 7p/kWh for off-peak charging, saving up to 70% in energy costs to ensure cheap refuelling even after the 10,000 miles of credits run out.
Ford buyers can also relish an eight-year, 100,000-mile high-voltage component and battery warranty, free five-year service plan, free five-year towing assistance in case the EV breaks down, and access to Ford's BlueOval charging network. And if you don't want the charger, you can opt for £500 cash instead.
Volkswagen, Audi, Volvo, and Skoda
Volkswagen caters to both EV home chargers and public network users. Volkswagen buyers can choose between a free home charger or £500 charging credit. The appealing offer is available across the entire ID model range.
Audi offers a free Ohme e-Pod 7kW home EV charger (tethered or untethered) to buyers of its EVs or plug-in hybrid models. The offer started on April 1, 2025, and runs until June 30, 2025.
Volvo offers a free Ohme 7kW home charger for buyers of the EX30 Plus or Ultra, the EC40, EX40, EX90 and plug-in XC60 and XC90 models. The offer is available indefinitely.
Skoda offers a free 7kW Ohme Home Pro or ePod charger to retail loyalty customers purchasing a new Skoda EV, including the new Skoda Elroq or Enyaq models. The offer runs from April 1, 2025, to June 30, 2025.
Electric Vehicle Savings: Why Go Green?
A study by the Andersen Index compared a 1.2-litre Vauxhall Corsa to a Vauxhall Corsa Electric over a monthly average of 1,000 miles. With a smart charge rate of 7.9p/kWh, an EV driver would spend just £18.17 a month, or £218.04 a year, to power the Corsa E for 1,000 miles.
In contrast, a petrol Corsa driver would have spent £128.76 per month or £1,545.12 a year to drive the same distance, resulting in a savings of over £1,300 annually.
People who don't utilize smart chargers or fail to take advantage of EV-specific tariffs typically pay £676.20 yearly for home charging, while traditional petrol drivers seek out hefty sums for fuel.
Government and Utility Company Incentives
Although automotive brands themselves don't typically offer direct incentives for home charging installations, financial support primarily comes from government entities and utility companies. Here are some key incentives available:
- Federal Tax Credit: The U.S. offers a federal tax credit of up to 30% of the cost of installing an EV charging station at home, capped at $1,000 for residential properties, as part of the Inflation Reduction Act[1][2].
- State and Local Rebates: Many states provide rebates for EV purchases and charging installations. For example, states like Oregon and California offer rebates for Level 2 chargers through local utilities[3].
- Utility Rebates: Companies such as Central Lincoln, Consumers Power Inc., and Eugene Water & Electric Board offer rebates ranging from $200 to $500 for installing Level 2 home chargers[3].
- Texas Rebates: In Texas, utilities like United Coop and Entergy offer rebates for residential EV chargers, covering up to 100% of the material cost for Level 2 chargers[5].
While automotive brands may not offer incentives for home charging, they often partner with third-party charging providers to offer bundled solutions or special promotions. However, these offerings vary from brand to brand and model to model.
- The surge in electric vehicle (EV) sales in the UK is primarily driven by commercial entities, with individual consumers remaining hesitant.
- To stimulate more UK citizens to adopt EVs, manufacturers are slashing prices, offering free home charging devices, and providing other incentives like free charging credits and cash.
- Installing home charging stations can boost a property's value by 1.7% on average, and charging at home can save nearly £500 annually compared to public charging.
- Besides cars and chargers, many car manufacturers are offering finance benefits such as extended warranties, free service plans, and access to charging networks, to attract buyers towards electric vehicles.