Enhanced Custom Channels Offers More Than Just Features, It's a Leap for Business Expansion
In a significant move, Signage Studio, a digital signage platform from Growthzilla, has integrated Custom Channels Pro, a licensed music streaming service designed specifically for AV and signage platforms. This bundled solution is set to revolutionise the digital signage industry by offering a complete sensory solution that is easy to deploy, fully legal, and scalable across multiple industries.
Bipul Luitel, CTO of Signage Studio and parent company Growthzilla, stated that the integration is more than a feature, it's a springboard for growth. The enhanced Signage Studio platform is expected to drive customer engagement and enhance the overall customer experience.
Custom Channels Pro offers a legal and scalable solution for businesses across various sectors, including hospitality venues, fitness centres, retail stores, and wellness spaces. Kurt Oleson, COO and co-owner of Custom Channels, stated that this new offering gives digital signage providers a powerful new value proposition.
The integration of Custom Channels Pro into digital signage platforms like Signage Studio offers several key benefits. Enhanced multimedia experience is one such benefit, allowing seamless integration of music and audio content into digital signage, thereby elevating engagement and ambiance beyond just visual displays.
Dynamic and engaging content is another advantage. By combining Custom Channels Pro with signage software, users can enrich their digital signage loops with custom audio tracks that complement video, live feeds, or branded content, generating more captivating presentations that hold viewer attention longer.
Easy content management and scheduling are also facilitated. Digital signage platforms like Signage Studio provide intuitive interfaces for managing a variety of media, including content created with Custom Channels Pro. This includes capabilities for scaling, cropping, and scheduling, allowing for precise control over when and how multimedia content plays.
Multichannel and multilocation distribution is another significant advantage. Integration supports distributing customised audio-visual campaigns across multiple screens and locations, keeping content synchronized and fresh with minimal manual intervention.
Professional execution and support are ensured with platforms that support Custom Channels Pro. Comprehensive tools and expert support ensure optimised playback quality, format handling, and delivery, thereby reducing technical disruptions and enhancing the overall quality of digital signage campaigns.
In commercial, corporate, and hospitality settings, Custom Channels Pro can be used to tailor audio ambiance according to the event or time of day, coupled with digital signage visuals like schedules, speaker info, or promotional content. For instance, in retail stores and restaurants, using Custom Channels Pro to add branded or mood-setting music to digital menu boards or promotional signage enhances customer experience and influences purchasing behaviour.
In corporate reception areas, music integration provides an inviting and professional atmosphere, complementing scheduled greetings, visitor messages, and company communications displayed visually. In event spaces and hospitality, Custom Channels Pro can be used to create an immersive multimedia experience that suits the specific event or time of day.
Internal communications in large enterprises can also benefit from this integration. Integrated platforms can synchronise audio cues with internal social feeds, company news, or alerts on signage systems, fostering better employee engagement and attention.
Early results from Moxie Salon and Beauty Bar locations show improved engagement and stronger brand cohesion. The music libraries in Custom Channels Pro are designed to avoid the complexity and legal risk of traditional music licensing. The integration with Custom Channels Pro creates a turnkey AV solution that is ideal for markets where mood, branding, and customer experience are directly tied to revenue and loyalty.
With Custom Channels Pro built in, Signage Studio offers a complete sensory solution that is easy to deploy, fully legal, and scalable across multiple industries. This bundled solution aims to help businesses elevate their customer environment without managing multiple platforms. The enhanced Signage Studio platform is already live in five Moxie Salon and Beauty Bar locations and will soon be deployed to the brand's remaining 27 franchises. The success of Signage Studio and Custom Channels Pro in salons is expected to expand into new sectors. The integration of Custom Channels Pro into Signage Studio's content management platform allows customers to manage both visual content and curated background music from a single system. This end-to-end AV experience appeals to both existing clients and untapped verticals, making it an exciting development for the digital signage industry.
- The integration of Custom Channels Pro into digital signage platforms like Signage Studio offers a powerful new value proposition for the digital signage industry, enabling businesses to easily create engaging and legal multimedia experiences that can be scaled across various sectors.
2.The enhanced Signage Studio platform, which includes the integrated Custom Channels Pro, is expected to drive customer engagement and enhance the overall customer experience, particularly in commercial, corporate, and hospitality settings, where mood, branding, and customer experience are directly tied to revenue and loyalty.
- By bundling Custom Channels Pro with signage software, digital signage providers can offer a complete sensory solution that is easy to deploy, fully legal, and scalable, thereby revolutionizing the digital signage industry and providing a turnkey AV solution that appeals to both existing clients and untapped verticals.
