Enhancements to Live Betting Pivotal for DraftKings Expanding Market Dominance
In a move to solidify its position in the US sports betting market, DraftKings has integrated BetVision, a cutting-edge live betting product, into its platform. This industry-first feature combines live video streaming of NFL games with real-time wagering, catering to the growing demand for in-play betting and setting DraftKings apart from competitors such as FanDuel.
Powered by Genius Sports' live data, video, and AI analytics, BetVision offers an immersive and technologically advanced betting environment. Genius Sports' partnerships and technological innovations, including securing exclusive official data and streaming rights, contribute to the high quality of DraftKings' live betting offers and enhance its competitive edge.
CEO Jason Robbins expressed confidence in DraftKings' ability to challenge FanDuel, particularly in the live betting sector. He spoke about these plans at the Bank of America 2024 Gaming and Lodging Conference.
In addition to the integration of BetVision, DraftKings is making back-end improvements to ensure a smooth customer experience, addressing app crashes and long loading times. The company also plans to focus on marketing and merchandising its live betting product to attract customers for the upcoming NBA betting season.
DraftKings aims to increase its hold rate by 100-200 or more basic points and strengthen its live betting product during the NFL season to capitalise on the potential of live betting, which Robbins believes could account for 80% of the European betting handle. The company aspires to be "heads and tails above the competition" in live betting.
DraftKings and FanDuel remain dominant competitors in the US betting sector. However, DraftKings' focus on live, in-play features like BetVision, alongside integrated social functionalities and daily betting pools, offers a differentiated customer experience, engaging users more interactively and socially within its app.
While direct comparative market share data in 2025 is not available, DraftKings' strategic use of BetVision and AI-driven analytics suggests a positive impact on its competitive stance, narrowing or potentially surpassing the gap with FanDuel in live betting innovation and fan engagement.
In summary, DraftKings' integration of BetVision has strengthened its live betting product, leveraging advanced live data and video technology to improve user experience and competitive positioning relative to FanDuel in the US sports betting market.
- DraftKings, with the integration of BetVision, is utilizing data-and-cloud-computing technologies using Genius Sports' live data and AI analytics to enhance its sportsbook's live betting environment.
- The incorporation of BetVision, a data-driven live betting product, offers an innovative way for users to bet on American football like NFL games, setting DraftKings apart from competitors such as FanDuel.
- In addition to integrating BetVision, DraftKings is making technological improvements to its platform to ensure a seamless user experience, addressing issues like app crashes and long loading times.
- Alongside BetVision, DraftKings plans to market its live betting product to attract customers for the upcoming sports seasons, such as the NBA, to capitalize on the growing demand for in-play betting and differentiate itself from competitors like FanDuel.
