Enhancing Bank Card Management and Issue Operations for Better Efficiency, as Per Plard
Santander, a global banking giant, has a significant presence in the payments sector, with its focus on Global Cards and PagoNxt. One of its key initiatives is Plard, a debit and credit card issuance and management platform, which is making waves in the banking industry.
Plard is currently operational in Mexico, and it's helping Santander capture new debit card customers in Chile. The platform, developed since 2021, aims to enhance the customer card experience by overcoming the technical limitations of previous card systems.
Plard's success is evident in the numbers. Santander boasts over 106 million cards globally, and Plard currently processes over 20 million debit cards in Brazil alone. The platform is a game-changer, accounting for 10% of Santander's total revenue.
One of the key advantages of Plard is its cloud-native architecture. It uses data in real time and can be scaled quickly through its modular design. This efficiency helps Santander cut costs, making it a more streamlined and cost-effective solution.
Plard is not just about revenue generation. It also enables Santander to harness new capabilities such as financing and corporate card propositions. This versatility is a testament to the platform's innovative design.
Santander's priority is to roll out Plard in Spain and the UK, where it is currently being tested. The bank is also looking beyond its borders, with its digital bank, Openbank, crossing borders to expand its reach.
In addition to its focus on Plard, Santander is also committed to sustainability. The Santander X awards prizes to the most innovative companies in the circular economy, demonstrating the bank's dedication to a greener future.
For those interested in learning more about Santander's operations, the 2024 Annual Report provides everything you need to know, available online. The report offers a comprehensive overview of the bank's performance and strategies, making it a valuable resource for anyone interested in the world of banking.
In conclusion, Santander's Plard platform is a testament to the bank's commitment to innovation and efficiency. With its global reach and versatile capabilities, Plard is set to play a significant role in Santander's future success.
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