EU Flour Powers India's Pizza Boom
Pizza, a global favourite, is no stranger to Indian taste buds. From street corners to fine dining, it's enjoyed in diverse forms. But what makes a great pizza? According to Indian pizza makers, it all starts with great flour, preferably from Europe.
The 'Pure Flour from Europe' campaign, launched in 2021 and relaunched in 2025, aims to educate Indian professionals about the superiority of EU soft wheat flour. This campaign, part of the larger EU Wheat Quality Campaign, highlights the elasticity, strength, and consistency of European flour, which helps create pizza dough that's light yet sturdy, airy yet crisp.
Indian chefs and bakers favour European flour for its purity and consistent performance. The strict safety standards enforced in the EU also give them confidence. The classic Neapolitan pizza recipe, using only four ingredients and specific proofing techniques, relies on this high-quality flour for authenticity.
The campaign's next stop is AAHAR- The International Food & Hospitality Fair in March 2026. For more information, visit their website, email them, or follow them on social media. So, the next time you enjoy a pizza in India, remember it's the European flour that's making it truly special.
Read also:
- Regensburg Customs Crackdown Nets 40+ Violations in Hotel Industry
- Mural at blast site in CDMX commemorates Alicia Matías, sacrificing life for granddaughter's safety
- Germany Boosts EV Charging: 1,000 Fast-Charging Points on Motorways by 2026
- Albanese Invites LuLu Group to Australia as Free Trade Deal Takes Effect
