Euro sales of Tesla vehicle models declined by 52% in April, according to a trade group's reports.
Tesla's April Car Sales Plummet Amid Competition from Chinese Brands
In a significant setback, Tesla's car sales in April 2025 witnessed a 52.6 percent dip compared to the same month in the previous year, with the company selling just 5,475 vehicles. This downturn coincides with increased competition from Chinese electric vehicle manufacturers in the European market.
According to the European Automobile Manufacturers' Association, the sales of electric cars in the European Union experienced a 26.4 percent surge in April, with hybrid vehicles also registering a substantial increase of 20.8 percent since the beginning of the year. Chinese electric and hybrid car brands, including BYD, MG, Xpeng, and Leapmotor, enjoyed a noteworthy sales growth of 59 percent throughout the same period, capturing 7.9 percent of the European market.
The European market for electric cars is currently witnessing a surge in sales, with battery-electric vehicle sales rising by over 26 percent between January and April 2025 compared to the same period in 2024. This dynamic market environment favors affordable options, which Chinese manufacturers are leveraging to bolster their presence.
Although specific market share figures for Chinese electric vehicle manufacturers in the EU are not detailed, their influence is growing due to competitive pricing strategies. For instance, in April 2025, Chinese EV maker BYD surpassed Tesla in European sales for the first time, as per JATO Dynamics.
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Advertisements for Chinese electric vehicle brands may see an increase in the news, considering their significant sales growth and market share competition with Tesla in the EU. The technology sector will continue to witness intense competition as Chinese manufacturers leverage affordable options to expand their presence in the business of electric vehicles.
