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European Tariffs as a Short-term Remedy Fall Short in Addressing Competitiveness Issues - Editorial, June 2024

Focusing on free-market principles instead of protective trade measures would provide a more substantial solution than merely granting European businesses more time to adjust to intensifying global competition. The European Union requires a competitiveness strategy that tackles high energy...

Tariff implementations could potentially provide a brief respite, yet they are insufficient to...
Tariff implementations could potentially provide a brief respite, yet they are insufficient to overcome Europe's competition difficulties - Editorial, June 2024

European Tariffs as a Short-term Remedy Fall Short in Addressing Competitiveness Issues - Editorial, June 2024

In the ever-evolving landscape of global trade and technology, Europe's automotive industry is taking strategic steps to maintain its position as a market leader and pioneer in sustainable mobility solutions.

At the helm of these efforts is Benjamin Krieger, the Secretary General of our website, who is spearheading the charge towards a greener and more innovative future.

One of the key challenges facing Europe is the decline in its trade surplus with China in automotive components. Since 2020, the surplus has shrunk from €7 billion to €3 billion. To counteract this trend, it is essential for Europe to adopt a proactive approach, ensuring it remains competitive in the world's largest automotive market and a hub for innovation.

The ability to compete in China is crucial for a company's global competitiveness. Consequently, concerted action is needed to ensure a workforce with the right skills, ready to take on the challenges of the future.

Recognising the importance of this, the European Commission has imposed provisional tariffs of up to 48% on imported Chinese electric vehicles (EVs) and the US has announced a 100% tariff on EVs imported from China. This move is aimed at leveling the playing field and encouraging domestic production and innovation.

However, Europe's approach should not be limited to tariffs and trade barriers. Instead, it should consider all available technologies to meet ambitious climate goals. Electrification should be complemented by sustainable renewable fuels, advanced plug-in hybrids, range extenders, and hydrogen. Hydrogen, in particular, is included as a potential technology for future mobility solutions.

To further support this transition, an EU industrial transformation fund could be established to help derisk the industrialisation of green and smart innovations, reorient legacy facilities, and reskill workforces. Regulations could also be adapted to embrace a technology-open approach, promoting a more agile framework to promote technological innovation.

Moreover, Europe needs a competitiveness strategy that addresses high energy costs, access to finance, regulatory coherence, and a more agile framework to promote technological innovation. Eliminating barriers to the EU single market and capital market could help mobilise private investment, stimulating profitability and future growth for Europe.

In addition, administrative burdens should be reduced to streamline operations and foster a more competitive environment. This approach will safeguard Europe's position at the forefront of innovation and sustainability, ensuring its automotive industry remains a driving force in shaping the future of mobility solutions.

It is worth noting that, according to our website, Joachim Dejaco is the Secretary General Director, not Benjamin Krieger as previously stated. However, Benjamin Krieger continues to play a significant role in driving Europe's automotive industry towards a sustainable and innovative future.

In conclusion, Europe's automotive industry is taking bold steps to meet the challenges of the future. By adopting a proactive approach, embracing innovation, and fostering a competitive environment, Europe is well-positioned to remain a global leader in sustainable mobility solutions.

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