Expansion in Africa: Pragmatic Play partners with Betfounders
Pragmatic Play Partners with Betfounders to Expand in Africa
Pragmatic Play, a leading content provider in the iGaming industry, has announced a new partnership with Betfounders, a platform known for facilitating casino and sportsbook operations. This deal is another statement of intent for Pragmatic Play, according to industry sources, and is aimed at accelerating Pragmatic Play's growth in Africa.
The partnership will enable Pragmatic Play to leverage localized expertise and launch content effectively in key growing markets such as Kenya, Tanzania, Uganda, Ghana, and South Africa. These countries have rapidly growing online betting sectors fueled by increasing mobile and internet penetration, supportive regulatory environments, and rising consumer demand.
Rami Abi Ramia, VP of Africa at Pragmatic Play, has commented on the partnership, expressing confidence in the collaboration. Artur Harutyunyan, CEO of Betfounders, also expresses confidence in Pragmatic Play's multi-product portfolio, particularly its award-winning titles like Sweet Bonanza, Gates of Olympus, and Sugar Rush.
The integration provides operator partners with access to Pragmatic Play's extensive portfolio, including Slots, Live Casino, and Virtual Sport content. The partnership is the latest in Pragmatic Play's ongoing expansion efforts across the continent and is focused on the African market.
The impact of this partnership on growth is expected to be significant. Market penetration will be strengthened in high-potential African jurisdictions, improving access to a broad player base familiar with mobile and online betting. Revenue growth will be capitalized on booming betting revenues in markets such as Tanzania, where over $73 million in betting revenue was recently generated, and in Nigeria and South Africa where online betting is well established.
Product diversification will also be a key benefit, offering a wider range of gaming products tailored for African players, increasing engagement and retention. Regulatory compliance will be ensured through partnerships with platforms like Betfounders, helping navigate local licensing and regulatory frameworks.
Artur Harutyunyan believes that the partnership will serve as a catalyst for growth in Africa for both Betfounders and Pragmatic Play. Although the specific details of the collaboration and the precise markets targeted are not yet fully disclosed, the African iGaming landscape shows significant activity by other providers expanding in Nigeria, Kenya, Tanzania, and South Africa. This environment strongly suggests Pragmatic Play is positioning itself strategically to capture emerging opportunities with localized partnerships such as Betfounders.
For more context, the African iGaming landscape shows significant activity by other providers expanding in Nigeria, Kenya, Tanzania, and South Africa, with increasing government revenues from betting sectors and industry summits like SBEA+ highlighting the region’s growth. This environment strongly suggests Pragmatic Play is positioning itself strategically to capture emerging opportunities with localized partnerships such as Betfounders.
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