Fifty years of innovation and excellence marked by Burris Optics in their Fullfield Riflescopes line.
Burris Fullfield Riflescope Celebrates Half a Century of Excellence
The Burris Fullfield riflescope, a staple in the American hunting community, has reached a significant milestone - half a century in production. This iconic optics product, now under the Beretta Holding Group, continues to deliver the performance that shooters expect, while maintaining its "hunter first" approach to engineering.
The journey of Burris Optics began in 1971, when Don Burris founded the company with a mission to improve riflescope performance. The first Fullfield scopes were introduced in 1975, offering 53 percent more field of view (FOV) than conventional scopes and 23 percent greater FOV than wide-angle scopes of the time.
The original models came in 4X, 2-7X, and 3-9X magnification, providing hunters with a versatile tool for various hunting conditions. In 1980, Burris expanded its offerings with the introduction of Fullfield "mini-scope" variants for carbines and compact rifles, as well as fixed-power models offering long eye relief for Model 1894 Winchesters and pistols.
A game-changer for the brand came in 1977, when Burris Optics introduced Hi-Lume lenses into its variable-power scope line. These lenses enhanced visibility by 20 percent due to 99.5 percent light transmission through each lens surface.
Fast forward to 2025, and Burris unveiled the fifth-generation Fullfield riflescope. This new iteration retains the wide FOV characteristics that the Burris legend was built upon, while delivering the performance every shooter expects. The company's commitment to its roots is evident, as the fifth-generation Fullfield riflescope continues to embody the "hunter first" philosophy.
Despite being part of the Beretta Holding Group, which has a workforce of over 6,200 employees across the globe, Burris Optics remains based in Greeley, Colo. The company's products, including the Burris Fullfield riflescope, have been taken afield by multiple generations of passionate and demanding hunters, making it a fixture in the cultural fabric of American hunting.
In conclusion, the Burris Fullfield riflescope's half-century journey is a testament to its quality, reliability, and the company's dedication to improving the hunting experience for shooters. As it looks towards the future, Burris Optics continues to uphold its legacy, ensuring that the Burris Fullfield riflescope remains a trusted companion for hunters for years to come.
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