Foodtech platform Chowdeck takes over POS startup Mira, extending its services and capabilities.
In a groundbreaking move, the Nigerian delivery giant, Chowdeck, has announced the acquisition of Mira, a point-of-sale (POS) platform serving the food and hospitality sector. This strategic merger aims to revolutionise the African hospitality industry by developing innovative business tools to support growth and improve customer experience.
With Mira powering over 500 hospitality businesses and Chowdeck boasting over 1.5 million users and 20,000 riders, operating in 11 cities, the combined force promises to be formidable. As part of the acquisition, Mira's CEO, Ted Oladele, will join Chowdeck as Head of Product, with key members of his team also on board.
The acquisition positions Chowdeck as a full-service technology partner for food businesses across Africa. Femi Aluko, CEO and co-founder of Chowdeck, expressed his excitement about Mira joining the company, stating that their operational challenge-solving experience will aid in empowering partners to succeed.
The new business tools being developed by Chowdeck, leveraging Mira's exceptional product development capabilities, include:
1. **Integrated POS and Inventory Management**: By combining Chowdeck's delivery services with Mira's POS and inventory management tools, hospitality businesses will benefit from a comprehensive solution for managing sales, inventory levels, and kitchen operations. This integration will help minimise stockouts and reduce waste, transitioning businesses from "inventory chaos to growth clarity".
2. **Payment Processing and Financing Solutions**: Mira’s payment processing capabilities and inventory financing tools will enhance cash flow management for restaurants, allowing them to access financial resources more efficiently, thereby stabilising operations during periods of fluctuating demand.
3. **Customer Engagement and Performance Analytics**: The integration of Mira's customer engagement features will provide Chowdeck with deeper insights into restaurant operations and customer behaviour. This can help optimise service delivery and improve customer satisfaction across the continent.
In addition to these tools, the merger aims to address operational efficiency issues that plague the African hospitality sector. By offering bespoke technology solutions tailored to African realities, Chowdeck aims to bridge infrastructure gaps that often hinder operational efficiency. This includes addressing inconsistent supply chains and limited access to customised tech solutions.
Moreover, the combined capabilities of Chowdeck and Mira are expected to improve supply chain management by providing real-time insights into inventory levels and operational performance, thus minimising bottlenecks and ensuring smoother operations.
In conclusion, the strategic merger of Chowdeck and Mira represents a significant step forward for the African hospitality sector. By developing innovative business tools and addressing operational efficiency issues, the combined entity promises to position itself as a robust tech infrastructure partner, driving business growth and enhancing operational efficiency.
The strategic merger between Chowdeck and Mira has positioned Chowdeck as a robust technology partner for food businesses across Africa, providing tools tailored to African realities to bridge infrastructure gaps and address operational efficiency issues. Mira's integrated POS and inventory management tools, payment processing and financing solutions, and customer engagement features will provide Chowdeck partners with operational growth clarity, improved financial management, and enhanced customer satisfaction. This powerful combination in the industry and finance sector will revolutionize the African hospitality business through technology.
