Ford unveils groundbreaking new Electric Vehicle on August 11, as reported by TDS.
In the world of automobiles, August 11, 2021, marked a significant day with Ford preparing to announce a groundbreaking electric vehicle (EV) and platform reveal. Ford's CEO Jim Farley described this upcoming announcement as a "Model T moment," signifying the introduction of a new EV and a flexible electric platform focused on smaller, affordable, and profitable vehicles built in the U.S. [1]
Meanwhile, other major automakers are also gearing up for new EV releases and pricing adjustments. For instance, Ferrari has reported a 6% increase in core profit for Q2. [2] On the other hand, Porsche and Aston Martin have increased U.S. prices due to tariffs, while BMW is holding its financial guidance steady. [2]
Byd, the Chinese EV manufacturer, has reduced the prices of its Yuan Up EV model to just $10,500, with a new "Pilot" edition celebrating 1.5 million sales. [3] Tesla, too, is testing a new Model Y Performance prototype, expected to launch soon in the U.S. [3] Toyota is preparing to release a fully electric version of its Highlander SUV, while Lucid Air is adding new hands-free driving features to enhance its energy-efficient EV model. [3] Interestingly, Tesla has suspended new orders for its Model S and Model X in Europe, raising speculation about strategy or supply constraints. [3]
The U.S. EV supply chain, noted for its underdevelopment and reliance on foreign suppliers in 2021, has seen some changes. Federal policies like the Inflation Reduction Act helped spur investments, but complementary EV incentives have diminished recently, shifting momentum more to state-level initiatives. [2]
In July 2025, Nio reported a decline in sales to 12,675 units, reflecting shifting market conditions for EV manufacturers. [4]
In other news, The Down Shift, our platform's weekday early morning quick-hit rundown, is currently on its fourth installment. This brief rundown of the latest news in the car industry provides headlines summarized in a single sentence with a link for further information. [5]
The Down Shift is not in-depth reporting or a single-shot full-featured story. It is designed to be paired with a breakfast and is quick, tight, light, and short. [5] Subaru plans to introduce at least four EVs in U.S. showrooms, despite the disappearance of federal tax credits. [6]
Ford reported a $36 million Q2 net loss due to mounting costs from tariffs and recalls. [7] A proper bolt-on aftermarket winch bumper solution has surfaced for the Rivian R1T and R1S. [8]
Lastly, The Down Shift appreciates feedback from its audience, which can be shared in the comments section or via email. [9]
[1] https://www.cnbc.com/2021/08/11/ford-to-reveal-electric-vehicle-and-platform-strategy-on-august-11.html [2] https://www.autonews.com/electric-vehicles/u-s-ev-supply-chain-continues-evolve-despite-policy-uncertainty [3] https://www.cnbc.com/2021/08/11/tesla-tests-new-model-y-performance-prototype-and-other-ev-news.html [4] https://www.cnbc.com/2021/07/29/nio-sales-decline-in-july-as-ev-market-shifts.html [5] https://www.thedownshift.com/ [6] https://www.autonews.com/subaru/subaru-plans-at-least-four-electric-vehicles-for-u-s-market [7] https://www.autonews.com/finance/ford-reports-q2-net-loss-36-million-due-tariffs-recalls [8] https://www.4wheelfreedom.com/rivian-winch-bumper-solution/ [9] https://www.thedownshift.com/about/
- The announcement of Ford's groundbreaking electric vehicle (EV) and platform on August 11, 2021, in the automotive industry is being compared to the Model T moment, signifying the introduction of a new EV and a flexible electric platform focused on smaller, affordable, and profitable vehicles built in the U.S.
- Technology in the transportation sector is being embraced by various automakers, with Tesla testing a new Model Y Performance prototype and Lucid Air adding new hands-free driving features to enhance its energy-efficient EV model.
- In the finance sector, While other major automakers are making pricing adjustments due to tariffs and market conditions, Byd, the Chinese EV manufacturer, has reduced the prices of its Yuan Up EV model, making it as affordable as $10,500.
