Fortune Foods & Social Beat Win Gold at India DigiPlus Awards 2025

Nostalgia proved powerful in this winning campaign. Fortune Foods and Social Beat celebrated traditional food experiences to promote their products.

, and Administrator

2025 October 1 . 2:59 PM

1 min read

In the picture we can see a pamphlet with an advertisement of pepper sauce and under it we can see... — In the picture we can see a pamphlet with an advertisement of pepper sauce and under it we can see a paper with some advertisements of some curries.

Fortune Foods and Social Beat have won a Gold at the India DigiPlus Awards 2025. Their 'Achaar ka Perfect Jodidaar' campaign took the Seasonal Marketing category. The campaign aimed to promote Fortune Foods' mustard oil and pickle-making, using nostalgia to reconnect consumers with traditional food experiences.

Vikas Chawla, Co-Founder of Social Beat, played a key role in the campaign. He highlighted the strategy of evoking nostalgia to engage consumers. The 'Achaar ka Perfect Jodidaar' campaign celebrated the perfect pairing of Fortune Foods' mustard oil and pickles. It resonated with consumers, leading to the prestigious award.

The 'Achaar ka Perfect Jodidaar' campaign successfully promoted Fortune Foods' products. The nostalgic approach proved effective, winning a Gold at the India DigiPlus Awards 2025. This recognition highlights the campaign's impact and innovation in seasonal marketing.

Latest

In this image there is a building with clock on it, also there are some trees and electrical pole...

Industry

EnBW Installs 100,000 Smart Meters in 2023 as Mandatory Rollout Begins

Mandatory smart meter installations begin in 2023. EnBW leads the way with 100,000 new meters this year, offering consumers better control and potential variable tariffs.

, and Administrator

2025 October 9

In the image we can see there is a chef standing and there are juice glasses kept on the table....

Smart-home-devices

Ninja Slushi Machine Discounted to €255 on Amazon Prime Day

Upgrade your parties with the Ninja Slushi. Enjoy frozen drinks at a discounted price during Amazon's Prime Day.

, and Administrator

2025 October 9

This image is taken from the top, where we can see the city which includes, towers, buildings,...

Geek Gadgetry's Cloud Computing Hub

Snyk Opens Sydney Data Center to Meet Asia-Pacific Data Residency Needs

Snyk's new data center in Sydney ensures local data processing for customers like Australia Post and Atlassian, addressing growing data residency concerns in the cloud era.

, and Administrator

2025 October 9

This image consists of few persons. They are wearing the army dresses. At the bottom, there is...

Smart-home-devices

Free E-bike/Pedelec Training Sessions in Wesel this October

Boost your E-bike skills and ensure your Pedelec is legal. Free sessions happening near you this October.

, and Administrator

2025 October 9

Fortune Foods & Social Beat Win Gold at India DigiPlus Awards 2025

Fortune Foods & Social Beat Win Gold at India DigiPlus Awards 2025

Read also:

Related

Latest