Funding Secured: Saudi's Halo AI Collects $6 Million in Seed Capital for Its Advertiser-focused Platform
Halo AI Revolutionizes Creator Marketing with AI Technology
In the dynamic world of marketing, Halo AI, a Saudi-based platform, is making waves by automating and optimizing collaborations between brands and creators. Founded in 2024 by industry veterans Vito Strokov, Rami Saad, and Alex Gadalin, who boast impressive resumes from AWS, Meta, and Snapchat, the platform is designed to streamline the campaign process and address inefficiencies in traditional creator marketing.
Halo AI has already established partnerships with regional brands such as Kitopi, ToYou, 1/2M, and Syarah, and has recently raised $6 million in a seed round. The round was led by Raed Ventures and Shorooq Partners, with participation from former executives of Snapchat, Microsoft, and Airbnb, as well as senior executives from Amazon.
The platform's AI technology is designed to enhance creator-brand partnerships by automating key aspects of collaboration, including campaign design, monitoring, and optimization. This approach ensures smoother communication and more successful influencer marketing campaigns, contrasting with traditional methods that were less efficient and more prone to incomplete campaigns.
One of the standout features of Halo AI is its ability to facilitate efficient matching, management, and execution of brand-creator partnerships, reducing manual effort and improving outcomes for marketing campaigns. As a result, brands using Halo AI can achieve a 97 percent campaign completion rate compared to the industry average of 65 percent, with campaigns going live within 48 hours.
Halo AI also claims to be the first platform in the region to guarantee creator payments within 72 hours. This swift payment process is a significant advantage for creators who often face long wait times for their earnings.
Tina Daher, Principal at Shorooq, commented that Halo AI's pioneering technology is a game-changer in the creator economy. Daher's sentiment is shared by Vito Strokov, co-founder and CEO of Halo AI, who stated that the platform's agentic AI operates as an intelligent partner in the collaboration process.
With its successful launch in Saudi Arabia and plans to expand into Dubai and Kuwait, followed by other markets across MENA, Europe, and North America, Halo AI is poised to revolutionize the creator marketing landscape. Its growth aligns with Saudi Arabia’s broader AI strategy to become a global AI hub by attracting investments and developing specialized talent.
The AI technology employed by Halo AI, a revolutionary creator marketing platform, automates key aspects of collaboration, such as campaign design and optimization, aiming to enhance creator-brand partnerships and ensure successful influencer marketing campaigns. Tina Daher, Principal at Shorooq, praised Halo AI's pioneering artificial intelligence technology as a groundbreaking development in the creator economy.
