Funds of $6 million were acquired by Halo AI, a Saudi-based entity, for their creator marketing platform through a seed round.
In a significant move for the creator economy in the Middle East and beyond, Halo AI, a pioneering platform that leverages artificial intelligence to streamline collaborations between brands and creators, has secured $6 million in a seed funding round.
Founded in 2024 by Vito Strokov, Rami Saad, and Alex Gadalin - industry veterans from AWS, Meta, and Snapchat respectively - Halo AI is set to make its mark in the region. The funding round was led by Raed Ventures and Shorooq Partners, with participation from former executives of Snapchat, Microsoft, and Airbnb, as well as senior executives from Amazon.
The fresh funds will be used to expand Halo AI's operations into Dubai and Kuwait, followed by other markets across the MENA region, Europe, and North America. This expansion is expected to bolster the platform's presence and cater to a wider audience of brands and creators.
Halo AI's unique selling point is its agentic AI, which operates as an intelligent partner in the collaboration process. This innovative technology has already caught the attention of prominent regional brands such as Kitopi, ToYou, 1/2M, and Syarah, who have partnered with Halo AI.
According to Vito Strokov, co-founder and CEO of Halo AI, the platform's agentic AI enables brands to achieve a 97 percent campaign completion rate, significantly higher than the industry average of 65 percent. Campaigns on Halo AI's platform go live within 48 hours, ensuring swift and efficient execution.
Tina Daher, Principal at Shorooq, commented on Halo AI's pioneering technology, stating that it is a game-changer in the creator economy. Daher's sentiment is shared by many, as Halo AI is the first platform in the region to guarantee creator payments within 72 hours, providing a level of financial transparency and assurance that is unparalleled in the industry.
Despite a lack of specific information about Halo AI's fundraising or geographic expansion in existing search results, the startup's ambitious plans and innovative approach are poised to disrupt the creator marketing landscape. As Halo AI continues to grow and expand, it will be interesting to see how it shapes the future of collaborations between brands and creators.
- The fresh funds raised by Halo AI, a pioneering platform using artificial intelligence to streamline brand-creator collaborations, will be utilized to invest in expanding its operations into Dubai and Kuwait, with aim to further extend into the MENA region, Europe, and North America.
- Halo AI's unique selling point, an agentic AI that operates as an intelligent partner in the collaboration process, has already captured the attention of regional brands like Kitopi, ToYou, 1/2M, and Syarah, with its ability to ensure a 97 percent campaign completion rate - significantly higher than the industry average.
