A Fresh Take on the Future of Global Travel: Insights from ATM 2025
Future of Travel Shapes Up with AI, Accessibility, and Sustainability as Pivotal Factors, According to ATM 2025
The 32nd Arabian Travel Market (ATM), Dubai's leading travel and hospitality extravaganza, has wrapped up, leaving behind a whirlwind of discussions and innovative ideas. Here's a rundown of the major trends that are set to redefine the worldwide travel landscape.
Connectivity at the Heart of the Travel IndustryThe vast array of sessions, exhibitions, and networking events at ATM 2025 showcased the link between connectivity and the travel sector's adaptability. According to Jonathan Hesty, portfolio director for RX Global, organizer of ATM, "Connectivity is crucial not just for organizations and destinations, but for us as travelers as well."
- Related: 'Hawaii hikes hotel tax to cope with climate change' | 'Train travels twice as fast as plane in some France journeys'
Sustainability: The Cornerstone of the Travel SectorSustainability was a recurring theme throughout the event, with discussions surrounding responsible tourism, food waste management, and the development of a circular economy in an attempt to minimize the carbon impact of the industry.
- Dubai Holding Entertainment, which operates some of Dubai's iconic tourist attractions, emphasized sustainability as a vital aspect of their operations, with specific programs aimed at energy savings and waste management.
- Cristian Stanicic, general director of the Croatian National Tourist Board, focused on promoting less popular destinations and extending tourism seasons to avoid overtourism.
Technology Transforming Travel ExperiencesTechnology was underscored as a key factor in revolutionizing the travel experience. AI, big data, and machine learning were highlighted as crucial tools for understanding customer behavior, capturing data, and tailoring personalized experiences.
- Mohamed Abdallah Al-Zaabi, CEO of hotel marketing company Mirai, discussed their strategy to create unique and immersive experiences for customers using AI and big data.
- Dubai Holding Entertainment utilizes AI to understand customers' interests and invest in new experiences accordingly.
Accessible Travel for AllThe spotlight was also on accessibility within the travel sector, with discussions focusing on Dubai's efforts to ensure inclusivity. DXB International Airport, Emirates Airlines, and several other facilities are now certified as autism-friendly, signifying an inclusive and diverse approach to tourism.
- Asam Kalbham, CEO of Dubai Corporation for Tourism and Commerce Marketing, emphasized that accessibility should cater to individuals from every part of the world and all walks of life.
Looking AheadThe Arabian Travel Market 2025 served as a platform for industry leaders to share insights and ideas aimed at shaping the future of global travel. By focusing on technology, sustainability, connectivity, and accessibility, the industry aims to promote innovative and inclusive growth.
- Additional Insights: industry balancing growth with eco-conscious practices | UAE's air travel market projected to reach $5.4 billion by 2028 | global exhibitor participation at ATM 2025 reflected Dubai's role as a nexus for tourism partnerships.
References:1. Artificial intelligence and the travel industry2. The Evolution of the Middle East Travel Market3. Sustainable Tourism4. ATM 2025 attracts record number of exhibitors5. The Role of Technology in the Future of Meetings and Events
- Related: 'Help us prevent that next disaster': Hawaii to hike hotel tax to help it cope with climate change | Taking the train can be almost twice as fast as flying for some journeys in France
- The trends showcased at the Dubai-hosted 32nd Arabian Travel Market (ATM) highlighted the importance of technology in revolutionizing travel experiences, with AI, big data, and machine learning proposed as crucial tools to capture data and create personalized journeys.
- Sustainability was a recurring theme at the ATM, with Dubai Holding Entertainment emphasizing sustainability as a vital aspect of their operations, while Cristian Stanicic, general director of the Croatian National Tourist Board, proposed promoting less popular destinations and extending seasons to avoid overtourism.
- Accessibility in travel was also a focus, with initiatives like DXB International Airport and Emirates Airlines becoming certified as autism-friendly, reflecting Dubai's commitment to inclusivity in tourism.
- The event also underscored the connection between global travel and connectivity, with sessions, exhibitions, and networking events demonstrating how improved connectivity can enhance the travel sector's adaptability and please travelers.

