Gaming Boosts FAST Channels' Appeal, Attracting Younger Audiences
FAST channels and streaming platforms are set to become even more engaging with the integration of games. A recent study by LG Ad Solutions reveals that gamers are more likely to use FAST services than the average viewer, with nearly two-thirds spending at least two hours weekly on FAST gaming content.
FASTchannels.tv, a leading provider of FAST services, offers a range of solutions to build, launch, and grow channels or platforms. These include playout, channel creation, content sourcing, white-label apps, ad monetization, and global distribution. Integrating games into FAST offers exciting potential, such as attracting younger audiences and increasing viewing time.
Games, with over three billion players worldwide and a market value exceeding $200 billion, is a dominant force in entertainment. For consumers, FAST games provide free access to games without expensive consoles or subscriptions, opening doors to interactive entertainment. Monetization opportunities abound, including dynamic ad formats, cross-promotion, and data-driven targeting. However, challenges persist, such as low-latency tech support, licensing models, and balancing ad load with user experience.
Tubi, owned by Fox Corporation, offers a comprehensive ad-supported streaming platform for channel and platform growth. With the integration of games, FAST services can expect increased popularity, attracting younger audiences and driving subscriber growth. Despite challenges, the potential for games on FAST platforms is immense, promising new revenue streams and improved ad effectiveness.
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