GfK Partners with Minderest to Deepen Spain's E-commerce Insights
GfK, a leading research consultancy, has bolstered its commitment to understanding Spain's digital consumption landscape by teaming up with Minderest. The alliance aims to provide accurate insights into e-commerce trends and consumer behavior, a sector that has seen significant growth, particularly during the Covid-19 pandemic.
The partnership will offer companies in the retail and consumer goods sectors a modern price monitoring technology. This tool will enable businesses to control their pricing strategies in the e-commerce sector effectively. GfK, with its user-centric approach, registers in real time the navigation and conversion details of individuals, providing a comprehensive overview of digital purchasing behavior in Spain.
GfK's analysis extends to understanding the attribution of different consumption media. By examining the decision-making process in purchasing, the consultancy helps businesses comprehend the evolving preferences of Spanish consumers. The alliance with Minderest further strengthens GfK's commitment to representing digital purchasing behavior accurately in Spain.
With the Covid-19 pandemic driving a significant increase in e-commerce activity, over 10% of online buyers in Spain were first-time purchasers during the crisis. GfK's strategic alliance with Minderest ensures that companies remain informed and equipped to navigate this dynamic market, making data-driven decisions to control the customer journey in e-commerce.
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