Global leader BC Platforms announces strategic appointments of key product and marketing figures to fuel global growth and cement position in real-world data dominance.
BC Platforms Announces Key Appointments to Accelerate Global Expansion and Real-World Data Leadership
BC Platforms, a leading technology company at the forefront of Real-World Data (RWD) excellence, has made significant moves to bolster its senior leadership team. The appointments of Keith Collier as Chief Product Officer and Michele Lichtenfield as EVP & Head of Global Marketing are aimed at furthering the company's global expansion and maintaining its position as a leader in RWD.
Keith Collier, who previously held senior leadership positions at Clarivate, Research Square, Thomson Reuters, and Accenture, has joined BC Platforms as the Chief Product Officer. Collier brings over two decades of experience in technology, life sciences, and healthcare to the role.
Michele Lichtenfield, with over two decades of global experience in healthcare, technology, and life sciences, has been appointed as EVP & Head of Global Marketing. Lichtenfield has a proven track record of building compelling brand narratives and driving growth. She has previously held senior marketing roles at Signify Health, Clarivate, ERT (now Clario), and IMS Health (now IQVIA).
BC Platforms offers unmatched access to global, research-ready, regulatory-grade patient data. The company, which operates in Zurich, Switzerland, as well as sites in Finland, US, UK, Singapore, Sweden, and France, prides itself on its strong scientific heritage and a global track record of excellence.
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The press release, which was sent via Cision PR Newswire and originated from BC Platforms, can be found in its entirety at this link: BC Platforms Press Release.
These strategic appointments are a testament to BC Platforms' commitment to driving innovation and growth in the field of Real-World Data. The company remains at the forefront of the industry, providing cutting-edge solutions for its clients.
- In the ongoing digital transformation, BC Platforms' new Chief Product Officer, Keith Collier, brings over two decades of experience in technology, life sciences, and healthcare to help scale the company's operations and products globally.
- BC Platforms, with a global footprint spanning Zurich, Switzerland, Finland, US, UK, Singapore, Sweden, and France, emphasizes on security, compliance, and GDPR adherence, making its research-ready, regulatory-grade patient data a coveted asset in the news.
- The company's new EVP & Head of Global Marketing, Michele Lichtenfield, leverages her two decades of experience in healthcare, technology, and life sciences to craft compelling narratives and drive growth, positioning BC Platforms as a strategic leader in the Real-World Data (RWD) landscape.
- Seeking financial success and business growth, BC Platforms' initiatives in RWD and technology underscore its dedication to fostering innovation in a world where data-driven insights are increasingly vital for decision-makers across industries.
