Huawei's Shanghai Centre Challenges European Audio Brands in Cars
Huawei's Shanghai Acoustics R&D Centre is making waves in the automotive audio industry. The centre processes vast acoustic datasets, enabling real-time audio processing and challenging European brands' dominance.
Huawei's approach relies on independent sound-zone technology, requiring real-time calculation of wave interference patterns and digital signal processing adjustments. The centre uses cloud computing to handle complex simulations and variables that would overwhelm local processing capabilities.
The development process combines scientific measurement, artistic tuning, and specialised hardware. Lars Goller, Huawei's Chief Automotive Sound & Acoustics Advisor, leads the team developing the innovative 'master-tuning method'. The centre has three testing environments generating immense volumes of measurement data.
Huawei's Shanghai Acoustics R&D Centre, with its CNY 179.7 billion (approximately £20 billion / €23.4 billion) R&D spending in 2024, is transforming automotive acoustic engineering. It supplies solutions to over twenty automakers, covering driver assistance, cockpit and control systems, and acoustics. The centre's advancements in real-time audio processing and 'master-tuning method' are set to reshape the industry.
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