Human-AI Collaboration in Business Disclosed Through Joint Research by TCS and MIT Sloan
In a groundbreaking shift, major global organizations are leveraging artificial intelligence (AI) to create intelligent choice architectures (ICAs) that support strategic decision-making. These ICAs, which actively generate novel options, predict outcomes, and guide human choices in complex environments, are transforming the way businesses make decisions.
One such organization leading this transformation is Tata Consultancy Services (TCS), a key player in digital transformation. TCS, in collaboration with MIT Sloan Management Review, has launched a new research series titled "Human-Centric AI" to explore the evolving relationship between humans and AI in large enterprises. The research study, which covers six major sectors - manufacturing, retail and consumer goods, banking and finance, healthcare, energy, and technology - examines how AI is transforming industries by enabling better decisions rather than simply optimizing processes.
TCS's GenAI platform, WisdomNextTM 2.0, has been enhanced with agent-based capabilities. One example of its application is at telecommunications provider BT, where an AI assistant named Aimee manages half of its 60,000 weekly customer interactions. In the realm of life sciences and healthcare, organizations like Sanofi and Mayo Clinic are implementing ICAs that combine generative and predictive AI with data synthesis and process mining to enhance decision-making, improving patient outcomes and reducing costs.
In supply chain management, ICAs help by surfacing key inventory adjustments or supplier choices based on real-time demand and historical trends, reducing cognitive load on managers and enabling more agile and decentralized decision-making across organizational levels. The architecture for deploying such intelligent, agentic AI systems considers balancing AI autonomy and governance through multi-tier frameworks that ensure scalable, responsible, and regulated AI adoption across industries.
Notable examples of AI implementation can be seen in Walmart, which uses AI in HR to identify and nurture internal talent, and Mastercard, which has integrated AI across onboarding, customer care, and sales. Another interesting case is Pernod Ricard, which uses generative AI to test marketing content more effectively.
The TCS research series reinforces the growing importance of AI in helping enterprises navigate complex choices and build more accountable, human-centered decision systems. The study draws insights from major global organizations such as Walmart, Meta, MasterCard, BT, Cummins, and Pernod Ricard.
In the manufacturing sector, Cummins is using AI to simulate extreme engineering scenarios and improve product resilience. In the healthcare sector, AI is being used to accelerate drug discovery, reducing timelines by up to 30% and cutting associated costs by nearly 40%. Liberty Mutual's LibertyGPT has saved over 200,000 employee hours by summarizing and responding to complex queries.
TCS's commitment to this cause is evident as they have been actively supporting enterprises on their AI journey. The TCS research series emphasizes that AI's role is evolving to become a co-architect in decision-making frameworks, creating dynamic, adaptive decision environments where machines and humans collaborate to improve strategic decision quality, speed, and accountability in complex, fast-changing contexts.
Recently, TCS received the NVIDIA Rising Star Consulting Partner of the Year Award for AI Innovation, recognizing their significant contributions in this field. The future of AI-driven decision-making looks promising, with more organizations expected to adopt these intelligent choice architectures to stay competitive in the rapidly changing business landscape.
[1] Tata Consultancy Services. (2021). Human-Centric AI. Retrieved from https://www.tcs.com/research/human-centric-ai [2] Tata Consultancy Services. (2021). TCS and MIT Sloan Management Review Launch New Research Series on Human-Centric AI. Retrieved from https://www.tcs.com/news/tcs-and-mit-sloan-management-review-launch-new-research-series-on-human-centric-ai [3] Tata Consultancy Services. (2021). TCS's GenAI Platform, WisdomNextTM 2.0, Enhanced with Agent-Based Capabilities. Retrieved from https://www.tcs.com/news/tcs-s-genai-platform-wisdomnexttm-2-0-enhanced-with-agent-based-capabilities [4] Tata Consultancy Services. (2021). TCS's GenAI Platform, WisdomNextTM 2.0, Enhanced with Agent-Based Capabilities. Retrieved from https://www.tcs.com/news/tcs-s-genai-platform-wisdomnexttm-2-0-enhanced-with-agent-based-capabilities
- Major global organizations, including Tata Consultancy Services (TCS), are utilizing artificial intelligence (AI) to develop intelligent choice architectures (ICAs) for strategic decision-making.
- TCS, collaborating with MIT Sloan Management Review, launched a research series titled "Human-Centric AI" to investigate the human-AI relationship in enterprises across six sectors: manufacturing, retail and consumer goods, banking and finance, healthcare, energy, and technology.
- TCS's GenAI platform, WisdomNextTM 2.0, equipped with agent-based capabilities, is being applied in various industries, such as telecommunications, life sciences, and supply chain management, for improved decision-making and operational efficiency.
- In healthcare, AI is being employed to enhance patient outcomes and reduce costs by guiding decision-making through a combination of generative and predictive AI, data synthesis, and process mining.
- Notable examples of AI implementation can be seen in Walmart, Mastercard, and Pernod Ricard, where AI is streamlining processes like HR, customer care, and marketing content analysis.
- The TCS research series highlights AI's growing significance in creating accountable, human-centered decision systems, and emphasizes its potential for collaborating with humans to make strategic decisions in complex, fast-changing contexts.
